Search Engine Optimization

What is On-Page Optimization?

• Keyword Research with Google Keyword Planner.
• How to Select a Domain Name?
• Page Naming {URL Structuring} and Folder Naming
• Image Naming, Image Title and ALT Tags Creation
• What are Meta Tags
• Description
• Keywords
• Author
• Country
• Robots
• Redirection Tags
• Headings Tags {H1 to H6}
• What is Content Writing?
• SEO Friendly Content Writing {Insert keywords in content}
• Anchor Text, Link Title
• Robots.text file use and creation
• HTML Sitemap creation
• XML Site Map Creation
• Ror text sitemap
• Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
• Why is Alexa?
• Alexa Integration

What is Off-Page Optimization?

• What are Backlinks?
• Why Backlinks are Important?
• How to Get Backlinks?
• Difference Between Do-Follow and No-Follow Backlinks
• What is Google Page Rank?
• How to Increase Page Rank?
• Search Engine Submissions
• Directory Submissions
• Article Writing and submissions
• Press Release writing and submissions
• Blog Posting and comment writing
• Classifieds posting
• Forum Posting
• Business Listing
• Social Bookmarking
• Social Networking
• RSS Feeds

Search Engine Algorithms

• Basics
• What is Search Engine's Algorithms?
• How Algorithms Works?
• Why a Search Engine needs to update its Algorithm?
• Search Engine Penalties and Recoveries.
• Why a Search Engine penalizes a Website?
• Advanced
• How to optimize your site for Google Hummingbird Algorithm?
• What is Google Panda Algorithm?
• What is Google Penguin?
• What is Google EMD Update?
• How to save your site from Google Panda, Penguin and EMD Update?
• How to recover your site from Panda, Penguin and EMD?     

Apply for Certification

https://www.vskills.in/certification/Certified-SEO-Professional