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Certified Public Relations Officer Table of Content

Table of Content


Public Relations Officer

  • Fundamentals and Emergence
  • Functions of Public Relations
  • Strengths of a Public Relations officer
  • Duties and Responsibilities of a Public Relations officer
  • Emergence of Public Relations
  • Public Relations in India

Strategic Planning for Public Relations

  • Formative Research
  • Communication Plan Strategy
  • Communication Plan Tactics
  • Evaluation of Impact

Communication and Public Relations

  • Definition
  • Purpose of Communication
  • Elements of Communication
  • The Seven C’S of Communication
  • Barriers to Communication
  • Overcoming Communication Barriers

Negotiating Skills and Public Relations

  • Negotiation Styles
  • Negotiation Tactics
  • Negotiation Process

Marketing PR and Integrated Marketing Communication

  • Introduction
  • Goals of Marketing Public Relations
  • MPR Roles
  • Integrated Marketing Communication
  • Importance of IMC
  • Role of Advertising within the Marketing Program
  • Role of Advertising within the Communication Mix
  • Other Ways of Communications
  • Publicity and Public Relations
  • Barriers to IMC

Customer Relations

  • New Customer
  • Total Customer Satisfaction
  • Consumer Movement in India
  • Customer Relations Programme
  • Maintaining Good Customer Relations
  • Customer Relationship Management (CRM)

Dealer Relations

  • Company Outlook towards Dealers
  • Dealer’s View of A Company
  • Objectives of Dealer Relations
  • Manufacturer’s Support to Dealers
  • Communicating to the Dealers

Vendor Relations

  • Vendors’ Expectations
  • Buyer Company Expectations
  • Vendor Relations Objectives
  • Public Relations for Vendors
  • Vendor Relationship Management (VRM)

Employee Public Relations

  • Introduction
  • Employee Expectations
  • Successful Employee Relations
  • Problems Management Faces
  • Communication Media for Employee Public Relations
  • House Journal

Investor Relations

  • Introduction
  • India Scenario
  • Role and Responsibility
  • Investor Relation Objectives
  • Communications for investors

Media Relations

  • Introduction
  • Building Relations With Media
  • Public Relations Assistance to Media
  • Media Relations Norms
  • Press Conference
  • Holding a Press Conference

Corporate Social Responsibility (CSR)

  • Introduction
  • Indian Perspective
  • Community Expectations
  • Objectives of Community Relations
  • Communication Media for CSR

Corporate Image

  • Introduction
  • Strong Corporate Image
  • Corporate Image influences
  • Launching a Corporate Image
  • Maintaining Corporate Image
  • Image Management Process

Corporate Identity Management

  • Introduction
  • Corporate Identity Mix
  • Developing a Corporate Identity
  • Undergoing Change

Event Management

  • Introduction
  • Objectives of Special Events
  • Classification of Events
  • Organizing an Event

Public Relations and Crisis Management

  • Introduction
  • Types of Crisis
  • Crisis Management

Government Public Relations

  • Introduction
  • Objectives of Government PR
  • Government PR Problems

Public Relations and Lobbying

  • Introduction
  • Lobbying in America
  • Major Lobbies of India
  • PR Role in Lobbying

Ethics and Public Relations

  • Introduction
  • Legal Aspects
  • ASCI Code

Public Relations Agency

  • Introduction
  • Objectives of PR Agency
  • Functions of PR Agency
  • Selection of A PR Agency
  • Agency Structure
  • Agency Evaluation or Audit

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