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Allianze BPO International

JOB DESCRIPTION

Performance & profit focused PPC (Pay Per Click Search & Social) Marketing Experts with Kenshoo (now Skai) experience (we will train you if you don't have it!), you'll love the environment, the work, and the clients! This is a ground floor opportunity reporting to the Founder & CEO with a new agency, PPC Profit Pros, where you can put your career growth into high gear. Our agency is designed in a unique way as it is laser focused on performance and has formed special integrated partnerships with the best SAAS marketing companies in the world for controlling performance along the path to conversion: Kenshoo (Now called Skai for keyword bid management), Adalysis (ad testing & management SAAS created by Brad Geddes), & Unbounce (landing page testing & management). The owner is on the Client Advisory Board of Kenshoo (Skai).

If you have worked at Google India, this is a plus!

In this role, we'll expect you to demonstrate strong consultative insights into performance optimization, internally and externally, and display the necessary leadership to drive Paid Search performance results. This role includes defining and running effective delivery strategies based on known client's business objectives and managing client expectations and communication throughout the duration of the engagement, while building a tactical team under you to support your efforts.

Responsibilities

Account Management

·        Develop a deep understanding of the client’s products, competition, industry, marketing goals and objectives

·        Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category

·        Analyze performance data and site analytics to develop insights for use in weekly, quarterly and annual business reviews

·        Be responsible for all client budgets and ensure they are being spent effectively and as scheduled

·        Handle project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification

Team Management

·        Participate in the training, individual development, on-boarding and mentoring of your team

·        Lead team to achieve targeted critical metrics and provide assistance including optimizations and campaign troubleshooting

·        Develop initial staff estimates, submit estimates for approval, and review estimated hours vs. actual hours to ensure accounts are being serviced at the correct level

·        Oversee strategies with internal teams to develop fully integrated campaigns

·        Collaborate with client teams and agency partners to ensure client goals are met

·        Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention

·        Track team paid time off, and approve timesheets

Practice Innovation

·        Think creatively and develop creative tactics and offerings to advance the paid search practice

·        Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs

·        Stay current with industry trends, standard methodologies and discusses potential impact with team on client work

·        Build POVs, workflows, and assist in developing process documents

·        Promote, gather and produce case studies from the high performance work that you lead for our clients.

·        Maintain positive relationships with search engines and marketing partners, understand their services, capabilities, requirements, and keep up on changes across all

·        Provide support to Finance Department for billing and search engine invoicing

·        Assist the President and CEO with corporate marketing initiatives.

Qualifications

A minimum of 5-6 years of relevant Paid Search & Paid Social (PPC) experience required, with focus on team leadership and client management

·        Ability to think strategically and with demonstrable performance outcomes

·        Strong data analytics and strategy background

·        Prior experience managing a team is a requirement; You should demonstrate previous success in training and growing team members

·        Prior experience in an agency environment highly desired but not essential.

·        Working knowledge of Paid Social a plus

·        Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork

·        Exhibit passion through appropriate participation in team, agency, and industry initiatives

·        Enjoy working in a dynamic and collaborative environment

Job Location: Kerala