ABOUT COMPANY
IBM
JOB DESCRIPTION
Introduction
As a Strategy Consultant at IBM, you will help reinvent businesses and industries by developing and utilizing specialized knowledge of industry-specific and cross-industry competitive strategies. You'll manage complex components of an engagement, working closely with clients and their customers to understand their pain points. Your strategic recommendations will drive change in a digitally-enabled era and give you the opportunity to collaborate with highly talented IBMers. Are you ready?
Your Role and Responsibilities
As Campaign Planning Specialist, you are responsible to facilitate tactic development through Production Partners and Marketing Managers, and ensuring timelines are met. You will perform art and copy proofing, link validation, and facilitates creative approval process from legal.
Responsibilities
- Performs art proofing at multiple stages to the specific standards held for each product and/or channel
- Conduct research and resolve budget inquiries
- Facilitate list critical issue with Research and Analytics (R&A), Originator, Marketing Manager and Campaign Analyst to secure resolution and approval
- Accountable for obtaining legal and compliance approvals and closing out in required systems
- Review and validate campaign workflow/process flow for given campaign
- Support development and validation of launch plan for the respective tactic/channel/campaign
- Coordinate with stakeholders and ensure timely launch of the campaign
Required Technical and Professional Expertise
- Minimum 3 years of experience in campaign tactic development
- Expertise in campaign planning tools and digital marketing, MS Office, HTML
- Ability to provide relevant documentation and obtain Legal approval for owned tactics
- Design and execute completed marketing tactics
- Experience in proof tactic creatives along with coordinating tactic proofing and deployment with vendor
- Excel Reporting
- Manage campaign budgeting
- Knowledge of Marketing Compliance will be a plus point
- Strong communication and interpersonal skills
Preferred Technical And Professional Expertise
- Hands-on experience in updating and communicating tactic status throughout production
- Ambitious individual who can work under their own direction towards agreed targets/goals.
- Ability to handle change and be open to it good time management and an ability to work under stress
- Proven interpersonal skills while contributing to team effort by accomplishing related results as needed
- Maintain technical knowledge by attending educational workshops, reviewing publications.
- Experience to document campaign close-out
About Business Unit
IBM Services is a team of business, strategy and technology consultants that design, build, and run foundational systems and services that is the backbone of the world's economy. IBM Services partners with the world's leading companies in over 170 countries to build smarter businesses by reimagining and reinventing through technology, with its outcome-focused methodologies, industry-leading portfolio and world class research and operations expertise leading to results-driven innovation and enduring excellence.
Job Location: Haryana