Certified Consumer Behavior Analyst

Vskills certification for Consumer Behavior Analyst assesses the candidate as per the company’s need for analyzing consumer behavior for marketing or sales of their products or services. This certification is quite challenging one and require right set of resources along with dedication and hard work to ace the exam. Well, getting certifications have become important part of life as now every organization demands certified professionals. This increases their efficiency and perfection. Certified professionals have edge over other employees always, in every matter, be it salary or promotion.

This increases their efficiency and perfection. Certified professionals have edge over other employees always, in every matter, be it salary or promotion. Let us dig deeper into the details of this certification.

Why should one take Vskills Certified Consumer Behavior Analyst Exam?

This Course is a very good option, if one want to develop his or her career, especially into the field of economics. It is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression. Earning Vskills Consumer Behavior Analyst Certification can help candidate differentiate in today’s competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who should take this certification?

Vskills certification for Consumer Behavior Analyst assesses the candidate as per the company’s need for analyzing consumer behavior for marketing or sales of their products or services. Any candidate who wish to develop his or her career into similar domain can go for this certification.

Benefits of Certification

Test Details

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • Online exam.

Examination Process

  1. Select Certification & Register
  2. Receive a.) Online e Learning Access (LMS)  b.) Hard copy – study material
  3. Take exam online anywhere, anytime
  4. Get certified & Increase Employability

Certify and Increase Opportunity.
Be
Govt. Certified Consumer Behavior Analyst

Course Outline for Certified Consumer Behavior Analyst

Introduction to Consumer Behavior

  • Marketing and Customer Orientation
  • Diversity in Market Place
  • Buyer Behavior
  • Customer Roles
  • Organisational and Consumer Buying

Market Segmentation

  • Types of Markets
  • Market Segmentation
  • Consumer Research Process
  • Eight-Step Research Process
  • Conducting Research Study

Consumer as Individual

  • Consumer Need
  • Hulls Drives Reduction Theory
  • Maslow’s Hierarchy of Needs
  • McClelland’s Three Needs Theory
  • Consumer Motivation Concept
  • Values
  • Means – End Chain Model

Consumer Perception

  • Perception Basics
  • Elements of Perception
  • The Absolute Threshold
  • The Differential Threshold
  • Subliminal Perception
  • Process of Perception
  • What is value?
  • Choosing a Value Proposition
  • Dynamics of Perception
  • Perceptual Organization
  • Consumer Imagery

Consumer Learning

  • What is Learning?
  • Relevance
  • Consumer Learning
  • Behavioral Learning Theories
  • Cognitive Learning Theory
  • Measures of Consumer Learning

Consumer Attitudes

  • Attitudes
  • Models of Attitude
  • Attitude Formation
  • Strategies of Attitude Change

Consumer Personality

  • What is “personality”?
  • The Nature of Personality
  • Theories of Personality
  • Consumer Diversity
  • Brand Personality

Consumer Communication

  • Elements of Mass Communication
  • The Communication Process
  • Designing Persuasive Communications

Consumer and Social Settings

  • Group Dynamics
  • Functions of the Family
  • Consumer Socialization
  • Family Life Cycle
  • Family Decision Making
  • Influences on the Decision Process

Impact of Culture

  • Characteristics of Culture
  • Hofstede’s Five Dimensions of Culture
  • Measurement of Culture
  • Subcultures and Consumer Behavior
  • Personal Characteristics
  • Cross-Cultural Consumer Analysis
  • Alternative Multinational Strategies

Opinion Leadership

  • What is opinion Leadership
  • Measurement of Opinion Leadership
  • Opinion Leaders
  • The Interpersonal Flow of Communication
  • Diffusion Process
  • Adoption Process
  • Consumer Innovator

Decision Making Process

  • Levels of Consumer Decisions
  • Decision making Process
  • Variables shaping the Decision Process
  • Types of Decision Behavior
  • Consumer Decision-Making
  • Models of Consumer Behavior

Industrial Buying Behaviour

  • Expectations within the organization
  • Characteristics of the Product and the Buying Organisation
  • Nature of the Decision-making Process
  • Customer Relationship Management (CRM)

Online Consumer Behavior

  • Introduction
  • E-Commerce Basics
  • Search Engine Optimization
  • Social Media
  • Behavioral Targeting
  • Privacy
  • Online Consumer Types
  • The C’s of E-Commerce
  • Process of Online Buyer Behavior

Preparatory resources

Resources are limitless, the only thing that has to be maintained at a constant level is you will to crack the exam till the date of exam. You can refer to any set of resources that is cheaply and readily available to you. But always be careful about the selection regarding the accuracy of content and syllabus. Out of the unlimited resources available, let us have a look at some of the most common and readily available resources –

Certified Consumer Behavior Analyst Preparation Guide

Step 1 – Review the exam objectives 

The first and foremost thing before you start preparing is to get well versed with the objectives of the exam. Knowing in detail about the exam objectives will let you understand the way through which you will prepare for the exam and then help to pass that with the flying colors.  This exam evaluates you on the following basis –

  • Introduction to Consumer Behaviour
  • Market Segmentation
  • Consumer as Individual
  • Consumer Perception
  • Consumer Learning
  • Consumer Attitudes
  • Consumer Personality
  • Consumer Communication
  • Consumer and Social Settings
  • Impact of Culture
  • Opinion Leadership
  • Decision Making Process
  • Industrial Buying Behavior
  • Online Consumer Behavior

Refer – Certified Consumer Behavior Analyst brochure

Step 2 – Refer to the books 

Books are indeed the best valued resource that is readily available at ease. You can refer any book of your choice or can go for those as prescribed by the open group. Remember to match your syllabus and prepare in the right direction. Some books that can be used for the preparation are:

Consumer Behavior A Digital Native by Varsha Jain and Duane Schultz, PEARSON INDIA

Consumer Behavior 12th Edition by SCHIFFMAN AND RAMESH KUMAR, PEARSON INDIA

Step 3 – E-Learning and Study Materials

Learning for the exam can be fun if you have right set of resources matching your way of studying. Vskills offers you its E-Learning Study Material to supplement your learning experience and exam preparation. This online learning material is available for lifetime and is updated regularly. You can also get the hardcopy for this material, so, you can prefer either way in which you are comfortable. 

Refer – Certified Consumer Behavior Analyst sample chapter

Step 4 – Evaluate yourself wit practice tests

Practices make a man perfect. You can also find the problems you are facing in your strategy. We all are quite well versed with this saying and also with the truth in this. Practice papers and test series help you in identifying the loopholes in the preparation. Practising as much as you can help in identifying various parts of the syllabus that need more attention and that are fully prepared. This is the best way to know your level of preparation. Start practising now!

Give a boost to your career by taking the Certified Consumer Behavior Analyst exam. Start your preparation Now!

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