Social media managers control their company’s brand promotions, company statistics, and marketing strategies through multiple social media platforms. In larger organisations, social media managers may report to a social media director or the head of content or brand.
Let us look at career prospects of social media manager!
Who is a social media manager?
A Social Media Manager manages a company’s social media pages and platforms, such as Twitter, Instagram, Facebook, and YouTube. He is the company’s social media spokesperson. Reporting and monitoring social media activity and trends, writing engaging content and blogs, creating and overseeing strategies to promote the brand on social media, and managing the work of junior staff such as an assistant or social media executive are only a few of the main tasks performed by a social media manager.
Why become a Social Media Manager?
The social media manager is the need of the hour. Companies specialising in web based businesses and websites are looking out for social media marketing professionals to engages users, drives quality leads and boost their online reputation. This certification will open doors to increased visibility, better opportunities and help you grab higher paying jobs. Moreover, it will make your academic records shine which will be very appealing to your potential employer.
Roles and Responsibilities
A Social Media Marketer is responsible for combining social media management skills and marketing to enhance a company’s social media presence. They focus on growing and expanding the company’s reach by curating innovative social media campaigns. A Social Media Marketer has to perform the following roles:
- Firstly, manage all the social media accounts of a company
- Secondly, they must ensure brand consistency in marketing and social media messages
- Moreover, Social Media Marketers collect customer data and analyses interactions
- Further, they use customer data to create comprehensive reports and improve future marketing strategies and campaigns
- Also, they should be up to date with any new changes on social media platforms
- Additionally, they create social media performance report to explain their progress on social media
Career Opportunities
Some of the positions you can choose after gaining sufficient knowledge about being a social media manager are –
Community management
Community management broadens the reach of brand networking and is a perfect next move for the social media manager for those drawn to social connectivity. As a community manager, you’ll use additional outlets including forums, newsletters, and events to build connections with your brand’s audience.
Your customers aren’t the only ones who can join your community. Developers, tech support, and brand advocates all share commonalities that can be used to strengthen relationships within a company. These groups will collaborate, learn, and expand while also propelling the brand forward.
Marketing generalist
Want to take a break from social media but aren’t sure which discipline is best for you? A marketing generalist position is ideal for social media managers looking to make a career change. Small and mid-market companies are constantly on the lookout for a jack (or Jill!) of all trades that can handle a wide range of marketing tasks, from email marketing to writing to social strategy, and 78 percent of marketing executives believe their team should include both experts and generalists. Marketing consultant, digital marketing agent, or marketing associate are examples of roles in this vein.
Content marketing
A career in content marketing may be the ideal next move for social media managers who enjoy producing content the most. Unlike the character-count constraints that are often associated with social content production, content marketing provides an innovative outlet for any marketer. And, like social media, content marketing is expanding: According to Conductor, the number of content marketing work vacancies increased by 112 percent from 2018 to 2019.
Creative design
A career in the creative department combines social media know-how with artistic passion for social media managers with an eye for great visual content. If your favourite material is the most visually appealing, or if you can tell whether a picture is on-brand with a single glance, art direction or graphic design might be for you.
Social media consulting
Consider being a social media strategist if you consider yourself to be a social media marketing specialist. You’ll be managing several client relationships and advising a range of brands on how to develop and implement their social campaigns in this role. As a consultant, you’ll work with clients to improve their online presence and achieve specific objectives such as raising visibility and growing website traffic.
How can you start your career in Social Media Management?
It is very much important to have a decent beginning with proper assets and learning material to be acceptable at something. Therefore, you initial steps towards learning must be apt in order to be pro in this field. Let look at some steps that you can take in order to begin your learning process –
Step 1 – Learn about the basics and Develop Conceptual understanding
Before becoming an expert in some field, it is very much essential that you have a strong base. An appropriate applied information is required even before you get your hands on to the practical portion. Everyone starts somewhere. You need to take baby steps if you want to build a successful career in this field. You can take the help of following resources for getting complete knowledge and having a complete conceptual understanding –
- Firstly, Online Tutorials for Social Media Management
- Also, Certification Courses from verified sources such as Vskills, Coursera, Udemy and so on.
- In addition, Online communities
- Moreover, Blogs and study material from experts in this field and many more.
Vskills also provide Online tutorials, certification courses and free practice tests for the same. You can check them out on our official site.
Step 2 – Practice Mini Projects
Practicing is crucial if you want to land in a good place. Also, it is a best way to access you understanding and knowing where you stand in terms of implementing the knowledge you have gained. When it comes to the practical aspects like implementing Core concepts related to Social Media Management in projects, having some experience can help you outshine others. You can supplement your learning with the help of reading the blogs and tutorials by various sites which will help you to grasp a better understanding of the practical aspect.
Step 3 – Build Your Portfolio
Building you portfolio will help you gain confidence about your skills and will also get you a platform to implement your learnings. Your portfolio shows your abilities to carry out and plan various events or how impeccably you execute your abilities in Social Media Management. These tasks ought to incorporate a few diverse datasets and should leave readers with intriguing bits of knowledge that you’ve gathered. Your portfolio needn’t bother with a specific subject; find subjects that interest you, at that point think of an approach to assemble them.
Step 4 – Implement your skills in Real world
Implementation of the skill you have gained is very much important because that is why you have been learning for – To be able to implement the skill perfectly! It is also important to keep updating yourself with new technological advancements and keep working and developing on your own skills. You can also enroll in some of the advance learning courses which will also serve as proof that you are well aware of advanced skills. Some of the ways through which you can implement your skills are –
- Freelancing
- Internships
- Apprenticeship programs
Above mentioned steps will help you to get started in this domain. However, there is a long way to go. You can take up an advanced course to take your skills to a new level.
Salary of Social Media Manager
A fresher in the social media management field can earn up to 2 lakh per annum. His salary will totally depend on his skill and educational background. The average salary of a social media manager will increase with time and experience. The average salary is given below.
| Profile | Starting Salary per annum (in INR) | Mid Level Salary per annum (in INR) | Senior Level Salary per annum (INR) |
| Social Media Manager | 1,73,000 | 3,47,000 | 7,06,000 |
Conclusion
As a social media manager, you’ll be responsible for maintaining company social media accounts and attempting to increase business across social networking sites. Apart from becoming an influencer on Facebook, Instagram, YouTube, and Twitter, a social media manager works with businesses to make money through social media. It is possible to assist brands and businesses in building their social media presence and credibility with the assistance of social media managers’ expertise and employment. A social media manager’s job entails representing brands, businesses, and individuals on all social media platforms.
Get started and discover the career opportunities in the field of Social Media Manager. Hurry up and try free practice tests now offered by Vskills.in!
