Publication and Marketing

The marketing process involves exploring different models and approaches to best suit the target customer and business environment. Premium services and sophisticated product has become core strategy. Foreign Institutions are looking for edge in competition in market place and hence compete aggressively on asset based fees and advisory. They differentiate themselves in their “go to market” strategy to increase profitability and share-holders value.

To gain an edge, different companies provide customized services like financial planning, portfolio allocation service, and advice tailored to the risk tolerances of wealthy customers. The banks rendering such services are highly sensitive to the country’s culture and promote strong international brand awareness.

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