Agents have made promotional flyers a marketing staple for years and years, and their use is still valid today. What has changed over the years is the way flyers are designed and produced. Today, instead of using flyers simply to promote listings, agents use flyers to promote their personal brands. In addition to presenting information on the home being promoted, agents prominently present their own brand images in the form of logos, pictures, slogans or taglines, and contact information. Most importantly, they include their Web site addresses in an effort to use property flyers as a mechanism to drive traffic to agent sites.
Design and production tips
Creating flyers from scratch each time you have a listing is far too consuming of an agent’s time. To save hours while also creating better materials, use flyer templates to speed up the process. You can use ready-made templates that are available for use by real estate professionals, or you can create your own personalized templates to use over and over again.
What about including the price?
Whether or not to include the sale price on the flyer is an issue that raises a heated debate in the agent community. The agents who advocate including the price say that if you don’t include the price, you’ll upset some prospects by providing everything but the number they most want to know. However, you’ll receive more calls, and the chance to develop more leads, if you leave the price off the flyer. You’re in the business of selling real estate. If you state the price and it causes prospects to cross the home off their list without ever calling you for more information, you won’t have a chance to sell anything. Neither you nor your seller will benefit if prospects take a flyer and never call you.
