Over the past decade, the Internet has revolutionized real estate marketing approaches. Ten years ago the primary mechanism for advertising properties was the local newspaper. Not so today. Over recent years, the newspaper’s classified section has shrunk dramatically while the number of agent Web sites has exploded, and for good reason. Agents are going where their prospects are, and their prospects are online.
Today, with majority of consumers using the Internet to view properties, presence, prominence, and promotion on the Web are essential to your success.
