Paired Comparison Tests- Choosing the best alternative is challenging if the choices are different from one another, if decision criteria are subjective, or if you don’t have objective data to use for the decision.
Paired Comparison Analysis helps work out the relative importance of a number of different options – the classical case of “comparing apples with oranges.”
Paired Comparison Analysis (also known as Pairwise Comparison) helps you work out the importance of a number of options relative to one another. This facilitates choosing the most important problem to solve, or to pick the solution that will be most effective. It also helps set priorities where there are conflicting demands on resources.
The tool is necessary when one does not have objective data to use. It is also an ideal tool to use to compare different, subjective options, for example, where a manager needs to decide the relative importance of qualifications, skills, experience, and team-working ability when hiring people for a new role.
Decisions like these are often much harder to make than, for example, comparing three similar IT systems, where Decision Matrix Analysis or some form of financial analysis can help decide.
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