On-site and off-site optimizations

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On-site and off-site optimizations

On-site optimization

It refers to the SEO optimization techniques and processes which are applied on the web pages of the website itself. It entails listing the following before initiating on-page optimization

  • The key areas to consider
  • Always start with keyword selection, research and testing
  • Common mistakes like duplicate content, URL variants of the same pages, Off-site images and content on-site and duplicate title tags should be avoided
  • Removing any spammy on-page tactics like hidden text or links, keyword repetition and mirror pages

On-Page optimization SEO involves focusing on various parts of a web page as

  • Meta Description tag
  • ALT tags
  • H1 tags
  • URL structure
  • Internal linking strategy
  • Content
  • Keyword density
  • Site maps, both XML and user facing
  • Usability and accessibility
  • Track target keywords

Off-site optimization

It refers to the optimization techniques, where all the SEO activities are done beyond the websites. Off page optimization consists of optimizing all the parts of a website on other websites that are considered by the search engines in giving ranking preference. The primary technique involved is link building. In offpage optimization, the primary sources of external links include web logs or the auxiliary websites, directories, links from related sites, forums and comments in Web logs. Various techniques and process involved in getting links under off page optimization are

  • Directory Submission
  • Social Bookmarking Submission
  • Blog Setup & Promotion
  • Article Submission
  • Press Release Distribution
  • Forum Posting
  • Link Building
  • Blog Commenting
  • Search Engine Submissions

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