Certify and Increase Opportunity.
Govt. Certified Advertising Manager

The Field of Advertising Management

Advertising and Decision Making 

Integrated Marketing Communication 

Setting goals and objectives

How Advertising Works: Some Research Results

Segmentation and Positioning

Attention and Comprehension

Benefits, Attitudes and Feeling Attached to the Brand

Brand Equity, Image and Personality 

Message Tactics: Creative Approaches and the Art of Copywriting

Production and Implementation

Advertising Evaluation

Media Planning Strategy and Evaluation

Advertising Regulation