Each customer has a mental image of a store and its merchandise. A store should have an inviting appearance that makes the customer feel comfortable and more importantly eager to buy. Greater effort must be spent on merchandise displays that make it easier for the customer to find and purchase the items they want.
Interior Store Design plays major role in Visual Merchandising. It involves store layout, space planning and atmosphere & aesthetics.
The Interior Store Design activity is carried out to minimize operational expenses of the store, and yet maximising the store sales and customer satisfaction. Store aesthetics (size, shape, color perceptions), space planning and layout planning are some well defined activities carried out while designing the Interiors of a store.
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https://www.vskills.in/certification/certified-multichannel-retail-professional
