Yahoo Answers is the knowledge sharing Q&A based social network with over 90 million users worldwide with around 18 million users in the United States.

Becoming the pinnacle Social Media offering online because of its ease of use and community feel, Yahoo Answers is a vibrant web neighborhood of information sharing and a fresh alternative to traditional web search.

Internet marketers and web publishers who want to position themselves as experts in their respected industries should begin to take notice, as Yahoo Answers has developed an incredible outlet to do so.

Using categories in Yahoo Answers lets a site owner use the content and knowledge available via their site or research to actively answer questions which are being asked within Yahoo Answers. Not only will such participation build that expert recognition, but also possible traffic, links and sales.

Each form for Yahoo Answers has a section for listing web sites as references to the answer. These direct links do include a No Follow attribute, which makes it more difficult for search engines to use those links as part of their link popularity ranking algorithms, but that does not stop people from following these links.