The appropriate goal of any social media marketing campaign is to reach different demographics and users. There are not many users who engage regularly across Digg,
You Tube, Flickr, MySpace, delicious.com Twitter, and Bebo, in addition to regular blogs and forums. Even experts do not know all the features of all social networking and do not participate in a consistent basis across all of the sites. It is important to thinks beyond a single social media channel. The big brands do marketing on all forms of channel. The reach of individual sites is limited; by touching upon additional channels on the internet, one is able to extend that even further.