It is difficult to get actual number for determining ROI on the social media campaign. A person can not put a numeric value on the hype and quality of an online conversation still, there are ways by which one can measure the success of one’s social media marketing efforts, There a number of tool that can show one if one’s campaign is getting noticed. It is not easy to directly correlate conversions with the social media marketing strategy, especially if one has several marketing strategies in play simultaneously.

There five separate metrics that one look at to estimate one’s ROI.

  • Reach
  • Frequency and traffic
  • Influence