Marketing is creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organisation and its stakeholders.

It requires determining a customer’s needs and wants, creating strategies for the development and design of products and services, and making decisions about their pricing, promotion and distribution to satisfy customer and organisational objectives.

Public Relations entitles the planned promotion of products, services and images of the company’s organizations with the intention of creating goodwill among the public. Public relations professionals work to build long-term relationships among individuals and institutions.

There is not one single generally accepted definition of public relations. Instead, there are many ways to define it.

Public relations projects are planned and sustained to establish and maintain goodwill and mutual understanding between an organization and its public.

The types of key tools available to carry out the public relations function include:

  • Media Relations
  • Media Tours
  • Newsletters
  • Special Events
  • Speaking Engagements
  • Sponsorships
  • Employee Relations
  • Community Relations and Philanthropy