Have a website or at least a landing page.It doesn’t have to be extravagant. The main purpose is for people to find you, so if you’re planning on putting some money into a website, spend it on search engine optimization (SEO) and not creative design bells and whistles. Make sure you have industry-specific keywords in the title tag of the website. These are what search engines look for when they search.
2. Find as many places as you can to publish the firm’s website address. There are free directories online where you can publish your site address, and every place you put your web address gives you more exposure and helps your site be found.
3. Internet marketing is a great way to make sure people are visiting your site. You can use things like pay per click (PPC), which allows your site to show up at the very top of web search results. You pay each time a person clicks on your site, so keep an eye on it – it can become very expensive if not monitored.
4. Use free outlets like LinkedIn and Twitter. For those of you who don’t feel like you have anything to post on these sites, utilize free content from accounting blogs. Content is easy to find if you need it, and you can set up the content to fill both your LinkedIn and Twitter automatically. Remember to work smarter, not harder.
5. Use your peers. Another great part of being on social media is being able to hear success stories from other accountants. Use their stories to help improve how you position your firm.