Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis.
Think about this:
Facebook went from being unknown a little over a decade ago to billions of people using it today. Has there ever been a success like Facebook?
And perhaps more importantly, with that momentum, do you think there will be anything that will stop it? Will it go from billions of active users to millions or even thousands over the next decade?
Probably not. Facebook is here to stay.
And with such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all of those users with your marketing?
The good news is that the Facebook advertising platform allows you to zero in and specify the type of people you’re looking for. You can target by location, demographics, and interests.
Whether you sell in-person, online or through an app, you know what you’d like to do next as your business grows. Two billion people use Facebook every month to connect with friends and family, and to discover things that matter. Marketing on Facebook helps you find new customers and build lasting relationships with them.
Start by choosing a goal
The people you want to reach are here. More than 1.2 billion people use Facebook every day.
Your Page establishes your business’ presence on Facebook, so people can find out about you and connect with you.
Messenger for Business
Automate responses and create Messenger bots to connect with and serve your customers.
Extend the reach of your Facebook and Instagram ads into other mobile apps and websites.