In India, the growth was not just seen in the usage of Social Networking sites, there was a massive interest shown by a lot of Indian brands on this platform. In no particular order here is the list of few brands whose case studies have been described in their blogs / website / nominated for award / written by blogger / analyzed by social media enthusiast.
Why this Kolaveri Di – YouTube Case Study – How it became a Overnight sensation.
How Facebook Applications are used by brands – Technology based Social Media engagement campaign.
- Adidas on Facebook – Cricket based Social Media marketing case study
- Axe – Facebook Marketing Case Study
- Asian Paints – Tag a Holi Friend Campaign on Facebook
- HDFC Bank on Social Media – How they listen customers on Twitter
- Kingfisher Beerup – How Kingfisher Beer organizes Tweetups and helps promote brand value
- The Tweeting Newspaper – Volkswagen – Fair integration of Traditional and Social Media | How volkswagen uses Social Media using Twitter, Facebook, LinkedIn and YouTube
- Listening on Social Media – Snapdeal.Com | How poor advertising leads to bad online reputation
- Evalueserve – Using LinkedIn for lead generation and brand building