Certified Marketing Manager

A Marketing Manager manages a company’s marketing department and is responsible for developing, implementing, and creating marketing strategies for a product or firm. As a marketing manager, you will be responsible to build services and products. Their work ranges from digital as well as printing platform. However, the skills and knowledge will vary from company to company. Along with communication skills, a Marketing Manager requires to have creative ability, negotiation, budgeting, and digital marketing skills. As a Marketing Manager, you are the face of a company, without a marketing manager a firm can either win or lose.

Marketing Manager: Roles and Responsibilities

Being a Marketing Manager is not an easy task, there are certain responsibilities that are to be taken by them. They are responsible for the promotion of a product. Also, creating a good market reach brand or the products and services that a company sells. Not only this, a Marketing Manager is responsible to develop strategies and business promotional plans keeping in mind the social responsibility of a company. Moreover, in today’s Techworld era, it is important for a Marketing Manager to develop social media skills as well.

Marketing Manager Career Path

As can be seen from the latest marketing job opportunities, they all have a few things in common: they are complex, multi-disciplinary, new and creative, and they include the use of technology, communication tools, and the creation of appropriate, high-quality content. Let us know the Marketing Manager Career Path.

Vskills Certified Marketing Manager

The Vskills Certified Marketing Manager is designed to help you learn and develop all the relevant skills and knowledge required. Also, after this certification, you will be able to analyze & assess market opportunities, create customer value, and develop customer relationships by effectively applying marketing management theories and practices. Moreover, you will learn how marketing plays an important role in organizational profits.

Benefits of the Certification

• The Certified Marketing Manager job is a unique field. All it requires being creative and ready to take up challenges so as to help the company in getting the right marketing and at the same time benefitting society by fulfilling the social responsibility of a firm.
• With Vskills Certified Marketing Manager, you will develop all the skills required to become an excellent manager. Moreover, you can work in big marketing firms and apply your creativity and knowledge which will in turn benefit your firm as well as your career.

Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:

• Get Government Certified.
• The Certification is valid for life.
• Candidates will get lifelong e-learning access.
• Access to free Practice Tests

Test Details

• Exam Duration: 60 minutes
• Number  of questions: 50
• Maximum marks: 50
• Passing marks: 25 (50%).
• There is NO negative marking in this module
• It is an online examination.

Course Outline for Certified Marketing Manager

Introduction To Marketing Management

• Defining Marketing for the 21st Century
• Core Concepts in Marketing
• Marketing Environment
• Company Orientation towards Market Place
• The Holistic Marketing Concept
• Difference between Sales & Marketing

Developing Marketing Strategies And Plans

• Mission Statement
• The Market
• Competition – Direct and indirect
• Sample Marketing Plan Outline

Capturing Marketing Insights

• Marketing Information Systems
• Analyzing the Macro environment
• Marketing Research
• Measuring Marketing Productivity
• Forecasting and Demand Measurement
• Marketing Mix Modelling

Connecting With Customers

• Creating Customer Value, Satisfaction, and Loyalty
• Maximizing Customer Lifetime Value
• Cultivating Customer Relationships
• Customer Database and Marketing

Analyzing Consumer Markets

• Factors influencing consumer behavior
• Major Psychological Processes
• Buying Decision Process

Analysing Business Markets

• Organizational Buying
• Business Buying Decision Process
• Procurement Process
• Managing B2B Customer Relationships

Identifying Market Segments And Targets

• Levels of Market Segmentation
• Approaches to Segmenting Markets
• Market Targeting

Building Strong Brands

• Measuring Sources of Brand Equity
• Brand Image
• Key Success Criteria
• The Brand Value Chain

Developing A Brand Equity Measurement System

• Brand Audit
• Brand Equity Management System

Shaping The Market Offerings

• Setting Product Strategy
• Designing and Managing Services
• Developing Pricing Strategies and Programs
• Promotion
• Customer service

Delivering Value

• Role of Marketing Channels
• Identifying Major Channel Alternatives
• Managing Retailing, Wholesaling, and Logistics
• Channel Integration and Systems
• The New Competition in Retailing
• Legal and Ethical Issues in Channel Relations
• The Value Chain

E-Commerce Marketing Practices

• Pure-Click Companies
• Brick-and-Click Companies
• M-Commerce

Communicating Value

• Integrated Marketing Communications
• Managing Personal Communications
• Word of Mouth
• Personal Selling and Sales Force

Preparation Guide for Certified Marketing Manager

Since you have already gone through the course content other important details. Now it’s time to start preparing for the certification examination. You can find a lot of study material related to the Certified Marketing Manager examination all over the internet and you must be confused to select the appropriate option. To ease out your problem, we have curated a preparatory guide. Let’s get started –

Review Exam Objectives

It’s time to know the exam objectives, these objectives will give you a clear vision of the topics you need to prepare. Also, for the Vskills Certified Marketing Manager, the exam topics to refer to are:

• Core Concepts in Marketing
• Developing Marketing Strategies and Plans
• Capturing Marketing Insights
• Connecting With Customers
• Analysing Consumer Markets & Business Markets
• Identifying Market Segments and Targets
• Building Strong Brands & Setting Product Strategy
• E-Commerce Marketing Practices
• Delivering Value & Shaping The Market Offerings

Online Vskills E-Learning

For the Vskills Certified Marketing Manager examination, our team has provided online study material. Also, this online material for this is regularly updated. Furthermore, e-learning is bundled with hard copy material which helps candidates to improve and update the learning curve for superior and better opportunities.

Books your Best Friends

While looking out for reference books, we often get confused about which one to choose from. To ease out your hunt for books we have provided a list of books which you can refer to:

• Strategic Market Management by David Aaker
• Marketing Management by Philip Kotler
• Market Management and Project Business Development by Hedley Smyth

Evaluate with Practice Test

The final step before appearing for the examination is sample papers or practice tests. Moreover, you will be able to improve your answering skills that will result in saving a lot of time. Therefore, get your hands on practice papers. So, it is important to find the best practice sources.