The focus on the satisfaction of consumers' needs is the cornerstone to any company's success in the market, according to the marketing orientation. All decisions in the company are made with the consumer in mind; for example, what product will be manufactured, with what characteristics and at what price will it be sold, or where will it be sold will be determined by what the customer wants.
The following marketing concepts aid in the effective marketing of goods and services.
(i) Identification of market or customer who is chosen as the target of
(ii) Understanding the needs and wants of customers in the target market.
(iii) Development of products or services for satisfying the needs of the target market.
(iv) Satisfying the needs of the target market better than the competitors.
(v) Doing all this at a profit.