According to Conference Board in USA “Employee engagement is a heightened emotional connection that an employee feels for his or her organization, that influences him or her to exert greater discretionary efforts to his or her work”. The areas to be covered while auditing employee engagement strategy are multiple and are listed below.
Engagement
- Trust and Integrity.
- Stimulating nature of job.
- Understanding among employees about correlation between their work and company performance.
- Career growth opportunity.
- Pride about the company.
- Employee development.
- Employee-manager relationship.
Ownership
- HR systems and processes to enhance a feeling of ownership among employees.
- Effective implementation of these systems.
- Innovative approaches to enhance sense of ownership among employees, including periodic research and mentoring.
Commitment
- HR systems and processes to enhance commitment of employees.
- Effective implementation of these systems.
- Innovative approaches to enhance sense of ownership among employees, including periodic research and mentoring.
Auditing Methods and Techniques for communication strategy
Interviews:
- HR Managers To get information on
- Existing issues relating to employee engagement, ownership and commitment.
- Role clarity among employees.
- System used to improve engagement, feeling of ownership and commitment.
- Benchmarked practices.
- Alignment of HR function to enhance these issues.
- Line Managers/ Functional Heads: To know about
- Their view on employee feeling of engagement, ownership and commitment.
- Assistance from HR department on these issues.
- Their suggestions for improvisation of the same.
Documents/ Secondary Data
- Policy manual.
- Employee engagement surveys.
- Any research study conducted to understand the feeling of engagement, ownership and commitment among employees.
Questionnaire
- Use of any standard questionnaire to measure engagement, commitment, accountability and
ownership.
