International Marketing

Are you looking for a job in International Marketing? In order to help you prepare, we have curated some of the most frequently asked interview questions International Marketing.

Q.1 Define Geocentric pricing policy.
Geocentric pricing policy involves, a company neither fixes a single price worldwide nor remains aloof from subsidiary pricing decisions but instead strikes an intermediate position.
Q.2 What is the first step in the formal marketing research process?
Identifying the Research Problem
Q.3 What is the advantage os using secondary data?
Secondary data is economical and saves much of the time. Also, familiarity with such data indicates the deficiencies and gaps.
Q.4 Which strategy will involve a campaign to emphasize the quality difference between the rival products, when rivals reduce their pricing?
Raise prices and respond with a non-price counter- attack
Q.5 When will a penetration policy may be appreciated?
A penetration policy may be appreciated when:
1. firm wishes to discourage entrants into the market
2. firm wishes to shorten the initial period of product’s life cycle in order to enter the growth and maturity stages quickly
3. significant economies of scale to be achieved from a high volume of output
Q.6 Which standardized advertising strategy involves, use conditions differ but need remains constant across markets, modification of product but not promotion is necessary?
Product adaptation-communications extension
Q.7 Define Geocentric pricing policy.
Geocentric pricing policy involves, a company neither fixes a single price worldwide nor remains aloof from subsidiary pricing decisions but instead strikes an intermediate position.
Q.8 What is the first step in the formal marketing research process?
Identifying the Research Problem
Q.9 What is the advantage os using secondary data?
Secondary data is economical and saves much of the time. Also, familiarity with such data indicates the deficiencies and gaps.
Q.10 Which strategy will involve a campaign to emphasize the quality difference between the rival products, when rivals reduce their pricing?
Raise prices and respond with a non-price counter- attack
Q.11 When will a penetration policy may be appreciated?
A penetration policy may be appreciated when:
1. firm wishes to discourage entrants into the market
2. firm wishes to shorten the initial period of product’s life cycle in order to enter the growth and maturity stages quickly
3. significant economies of scale to be achieved from a high volume of output
Q.12 Which standardized advertising strategy involves, use conditions differ but need remains constant across markets, modification of product but not promotion is necessary?
Product adaptation-communications extension
Q.13 How do you define an International Marketing Plan?
International Marketing Plan involves the company to make more then one marketing decisions across the nations. Indeed there are a lot reasons to enter an international market led by large market size and diversification. As ell as several reasons to avoid entering international markets, like too much red tape, trade barriers, and transportation difficulties. The different stages of going international are - Exporting, Licensing, Joint ventures, Direct investment, Commercial centres, Trade intermediaries, and Alliances.
Q.14 What does the information requirements for international marketing depend upon?
The information requirements for international marketing is based upon the decisions to be taken on the basis of that information, such that each element of international marketing strategy highlighted would require marketing research and intelligence.
Q.15 State some of the complexities when marketing across international frontiers?
Indeed there are some added complexities when marketing across international frontiers which include the process of marketing research. We must consider the differences in the availability and quality of secondary data so must be taken to verify the accuracy of such data.
Q.16 Given the complexity in international market research, even within a country, regional variations may be sufficient to require a different marketing strategy, What will the best way to define potential export markets?
Since even within a country, there are regional variations which may require a different marketing strategy. Such that these variations add to the complexity of research in international markets. Therefore it should be considered at a very early stage in research design. We can therefore define potential export markets on the following bases - 1. Geographically 2. Administratively (imposed by the company) 3. On the basis of economic zones 4. Politically Such that these extra dimensions add complexity and uncertainty to the international marketing research situation.
Q.17 What according to you are the key steps and decisions in planning and implementing international marketing programmes?
The key steps and decisions in planning and implementing international marketing programmes are - 1. Understand the extent of involvement and commitment to international markets 2. Make the foreign market selection where the company must decide the markets it wishes to enter. Such that the company must determine not only which specific markets offer the best opportunities, but how many markets it wishes and is able to enter. 3. Identify the method of market entry which involves determining how the foreign market is to be developed. 4. Decision regarding marketing mix strategies: Just like in domestic markets, this involves decisions regarding the 4Ps and for service products, the 7Ps of the marketing mix. 5. Process of marketing organization and implementation for developing international markets - Such that the company decides factors such as organizational systems and procedures including its orientation towards international markets.
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