Multichannel Retail Interview Questions

Retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. If you looking to build a career in Retail Industry, then checkout these Interview Questions in Multichannel retail to prepare for your next job interview.

Q.1 What is a variety store?
Variety store is a retail store which sells a wide range of inexpensive household goods. Such that variety stores have product lines including food and drink, personal hygiene products, office supplies, decorations, electronics, garden plants, toys, consumables etc.
Q.2 What are the features of full line discount stores?
Some of the features of full line discount store are - 1. Shopping carts and centralized checkout service are provided. Customer service is not usually provided within store departments but at centralized area. 2. Conveys the image of a high-volume, low- cost outlet selling a broad product assortment for less than conventional prices. 3. Products are normally sold via self: service pos equipment with minimum assistance in any single department. 4. Less fashion - sensitive merchandise is carried.
Q.3 What do you understand by wheel of retailing?
We define the wheel of retailing when a company enters the market with low prices and affordable services in order to challenge competitors. Primarily the wheel of retailing is a theory to explain the institutional changes that take place when innovators, like large business houses, enter the retail arena. It is a hypothesis that describes how retailers approach to capture market share and create brand value.
Q.4 What are the different theories of retailing?
Important theories of retailing are - Environmental Theory, Cyclical Theory and Conflict Theory
Q.5 What are chain stores?
We define chain stores as a group of stores handling similar lines of merchandise with single ownership and centralized location. Where we define a multiple shop system as a network of branch shops, situated at different localities in the city or in different parts of the country, under a centralized management and dealing and in similar lines of goods. Some of the examples for chain stores in India are Bata and DCM.
Q.6 Assume the price calculation is set to use minimum price. How will price be selected if the buy down price of an item is INR 99 and the buy down quantity is 40?
If the buy down prices is the lowest of all prices, then the price of an item is INR 99 until the least 40 units have been sold.
Q.7 Which store layout has a single main aisle runs from the front to the back of the store?
Spine store layout has a single main aisle runs from the front to the back of the store, with merchandise departments branching off to the back side walls. It is heavily used by medium-sized specialty stores ranging from 2,000 – 10,000 square feet. Example-: United colors of Benetton, Footwear etc.
Q.8 What are general stores?
General Store refers to the stores which carries a broad selection of merchandise, sometimes in a small space, where people from the town and surrounding rural areas come to purchase all their general goods.
Q.9 What activities are done by back-end personal of a store?
The back-end personal of a store mailnly undertakes three activities : 1. Inspecting shipment 2. Verifying shipment 3. Logging shipments
Q.10 Define Breaking the Bulk.
Breaking the Bulk refers to, retailers offering products in smaller quantities tailored to individual customer’s needs and as per household consumption patterns.
Get Govt. Certified Take Test