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Govt. Certified Marketing Manager
The value proposition consists of the whole cluster of benefits the company promises to deliver and is basically a statement about the resulting experience customers will gain from the company’s market offering. The brand must present a promise which can only be kept depending on how the company can manage its value-delivery system. The value-delivery system includes all the experiences the customer will have on the way to obtaining and using the offering.
In a hyper-competitive economy, a company’s success depends on how it can create and deliver superior value. In order to do so, the company must develop the following five capabilities:
1. Understanding customer value
2. Creating customer value
3. Delivering customer value
4. Capturing customer value
5. Sustaining customer value
2. Creating customer value
3. Delivering customer value
4. Capturing customer value
5. Sustaining customer value
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