Social Media Marketing Glossary

Important definitions and terminologies used in Social Media Marketing

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A

A/B test in Social Media Marketing

Acquire Reach in Social Media Marketing

Ad in Social Media Marketing

Ad fatigue in Social Media Marketing

Ad recall in Social Media Marketing

Ad relevance in Social Media Marketing

Ad targeting in Social Media Marketing

Aesthetic in Social Media Marketing

AI chatbot in Social Media Marketing

Algorithm in Social Media Marketing

Algorithmic bias in Social Media Marketing

Algorithmic timeline in Social Media Marketing

Algospeak in Social Media Marketing

Alt text in Social Media Marketing

AMA (Ask Me Anything) in Social Media Marketing

Ambassador in Social Media Marketing

Analytics in Social Media Marketing

Application programming interface (API) in Social Media Marketing

Archiving in Social Media Marketing

Artificial Intelligence (AI) in Social Media Marketing

Attribute Returns in Social Media Marketing

Audience in Social Media Marketing

Avatar in Social Media Marketing

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B

B2B in Social Media Marketing

B2C in Social Media Marketing

BeReal in Social Media Marketing

Bio in Social Media Marketing

Bitmoji in Social Media Marketing

Block in Social Media Marketing

Blockchain in Social Media Marketing

Blog in Social Media Marketing

Blogger in Social Media Marketing

Blue checkmark in Social Media Marketing

Booktok in Social Media Marketing

Boost, boosted post in Social Media Marketing

Bottom of the Funnel in Social Media Marketing

Brand in Social Media Marketing

Brand advocate in Social Media Marketing

Brand advocates in Social Media Marketing

Brand ambassador in Social Media Marketing

Brand awareness in Social Media Marketing

Brand Building in Social Media Marketing

Brand identity in Social Media Marketing

Brand monitoring in Social Media Marketing

Brand persona in Social Media Marketing

Brand reputation in Social Media Marketing

Brand voice in Social Media Marketing

Bricks and mortar in Social Media Marketing

Broetry in Social Media Marketing

Build Engagement in Social Media Marketing

Business page in Social Media Marketing

Buyer persona in Social Media Marketing

Buzz in Social Media Marketing

Byte in Social Media Marketing

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C

Call-to-action (CTA) in Social Media Marketing

Cap in Social Media Marketing

Caption in Social Media Marketing

Carousel in Social Media Marketing

Carousel ad in Social Media Marketing

CFBR in Social Media Marketing

Channel art in Social Media Marketing

Channel trailer in Social Media Marketing

Chat in Social Media Marketing

Chat marketing in Social Media Marketing

Chatbot in Social Media Marketing

Check-in in Social Media Marketing

Clickbait in Social Media Marketing

Click-through rate (CTR) in Social Media Marketing

Clubhouse in Social Media Marketing

Comment in Social Media Marketing

Community building in Social Media Marketing

Community management in Social Media Marketing

Community manager in Social Media Marketing

Competitive analysis in Social Media Marketing

Compliance in Social Media Marketing

Connection in Social Media Marketing

Content in Social Media Marketing

Content calendar in Social Media Marketing

Content curation in Social Media Marketing

Content marketing in Social Media Marketing

Content optimization in Social Media Marketing

Conversational AI in Social Media Marketing

Conversion in Social Media Marketing

Conversion funnel in Social Media Marketing

Conversion rate in Social Media Marketing

Conversion tracking in Social Media Marketing

Cost per click (CPC) in Social Media Marketing

Cost per lead (CPL) in Social Media Marketing

Cost per thousand impressions (CPM) in Social Media Marketing

Cottage core in Social Media Marketing

Cover photo in Social Media Marketing

CPC bidding in Social Media Marketing

Creative Commons in Social Media Marketing

Creators in Social Media Marketing

Creep in Social Media Marketing

Crisis management in Social Media Marketing

CRM in Social Media Marketing

Cross-posting in Social Media Marketing

Crowdsourcing in Social Media Marketing

CSAT in Social Media Marketing

Curation in Social Media Marketing

Custom audience in Social Media Marketing

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D

Dark post in Social Media Marketing

Dark social in Social Media Marketing

Dashboard in Social Media Marketing

Data mining in Social Media Marketing

Demographics in Social Media Marketing

Digital advertising in Social Media Marketing

Digital marketing in Social Media Marketing

Direct message in Social Media Marketing

Direct message (DM) in Social Media Marketing

Direct response marketing in Social Media Marketing

Disappearing content in Social Media Marketing

Discord in Social Media Marketing

Discovery in Social Media Marketing

Doing it for the ‘gram in Social Media Marketing

Double tap in Social Media Marketing

Doxing in Social Media Marketing

Dynamic ads in Social Media Marketing

Dynamic content in Social Media Marketing

Dynamic creative optimization (DCO) in Social Media Marketing

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E

Ebook in Social Media Marketing

eCommerce chatbot in Social Media Marketing

Embed in Social Media Marketing

Emoji in Social Media Marketing

Employee advocacy in Social Media Marketing

Endorsement in Social Media Marketing

Engagement in Social Media Marketing

Engagement rate in Social Media Marketing

Ephemeral content in Social Media Marketing

Event marketing in Social Media Marketing

Event promotion in Social Media Marketing

Eventbrite in Social Media Marketing

Evergreen content in Social Media Marketing

Exit rate in Social Media Marketing

Explore page in Social Media Marketing

Exposure in Social Media Marketing

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F

Facebook in Social Media Marketing

Facebook Business Manager in Social Media Marketing

Facebook Carousel Ads in Social Media Marketing

Facebook Insights in Social Media Marketing

Facebook Live in Social Media Marketing

Facebook Messenger Ads in Social Media Marketing

Facebook Pixel in Social Media Marketing

Facebook shop in Social Media Marketing

Facebook Sponsored Posts in Social Media Marketing

Facebook Stories in Social Media Marketing

Facebook Video Ads in Social Media Marketing

Fake news in Social Media Marketing

Fan in Social Media Marketing

Fanbase in Social Media Marketing

Favorite in Social Media Marketing

Feed in Social Media Marketing

Filter in Social Media Marketing

Finsta in Social Media Marketing

Fleet in Social Media Marketing

Follow friday (#FF) in Social Media Marketing

Follower in Social Media Marketing

Follower count in Social Media Marketing

Followers in Social Media Marketing

Frequency in Social Media Marketing

Frequency capping in Social Media Marketing

Friction in Social Media Marketing

Friend in Social Media Marketing

Funnel in Social Media Marketing

FYP in Social Media Marketing

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G

Gen Z in Social Media Marketing

Generating Traffic in Social Media Marketing

Geofencing in Social Media Marketing

Geotag in Social Media Marketing

Geotagging in Social Media Marketing

GIF in Social Media Marketing

Go live in Social Media Marketing

Goblin mode in Social Media Marketing

Google Ads (Google Adwords) in Social Media Marketing

Google AdSense in Social Media Marketing

Google AdWords in Social Media Marketing

Google Analytics in Social Media Marketing

Google Business Profile in Social Media Marketing

Google Display Network in Social Media Marketing

Google My Business in Social Media Marketing

Google Search Console in Social Media Marketing

Google Trends in Social Media Marketing

Grid in Social Media Marketing

Group in Social Media Marketing

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H

Handle in Social Media Marketing

Hangout in Social Media Marketing

Hashtag in Social Media Marketing

Hashtag campaign in Social Media Marketing

Header image in Social Media Marketing

Headline in Social Media Marketing

Headline analyzer in Social Media Marketing

Heat map in Social Media Marketing

Hootsuite in Social Media Marketing

Hootsuite Analytics in Social Media Marketing

Hootsuite Insights in Social Media Marketing

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I

Ick in Social Media Marketing

Impression in Social Media Marketing

Impressions in Social Media Marketing

Inbound link in Social Media Marketing

Inbound marketing in Social Media Marketing

Inbox in Social Media Marketing

Influencer in Social Media Marketing

Influencer marketing in Social Media Marketing

Influencer outreach in Social Media Marketing

Influencer score in Social Media Marketing

Insight in Social Media Marketing

Insights in Social Media Marketing

Instagram in Social Media Marketing

Instagram Ads in Social Media Marketing

Instagram Carousel Ads in Social Media Marketing

Instagram Engagement Rate in Social Media Marketing

Instagram Feed in Social Media Marketing

Instagram Highlights in Social Media Marketing

Instagram Influencer in Social Media Marketing

Instagram Insights in Social Media Marketing

Instagram Live in Social Media Marketing

Instagram Live Stream in Social Media Marketing

Instagram Reels in Social Media Marketing

Instagram Reels Ads in Social Media Marketing

Instagram shop in Social Media Marketing

Instagram Shopping in Social Media Marketing

Instagram Story Ads in Social Media Marketing

Instagram TV (IGTV) in Social Media Marketing

Instant Articles in Social Media Marketing

Instant message in Social Media Marketing

In-stream video ads in Social Media Marketing

Interest targeting in Social Media Marketing

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J

Jargon in Social Media Marketing

Job title targeting in Social Media Marketing

Join in Social Media Marketing

Joint venture in Social Media Marketing

Journey in Social Media Marketing

Journey mapping in Social Media Marketing

Junk content in Social Media Marketing

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K

Key performance indicator (KPI) in Social Media Marketing

Key performance indicators (KPIs) in Social Media Marketing

Keyword in Social Media Marketing

Keyword density in Social Media Marketing

Keyword research in Social Media Marketing

Klout in Social Media Marketing

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L

Landing page in Social Media Marketing

Landing page optimization in Social Media Marketing

le$$bian in Social Media Marketing

Lead generation in Social Media Marketing

Lead magnet in Social Media Marketing

Lead nurturing in Social Media Marketing

Lemon8 in Social Media Marketing

Lens in Social Media Marketing

Like in Social Media Marketing

Link in Social Media Marketing

Link building in Social Media Marketing

Link in bio in Social Media Marketing

LinkedIn in Social Media Marketing

LinkedIn Ads in Social Media Marketing

LinkedIn Ads Manager in Social Media Marketing

LinkedIn Carousel Ads in Social Media Marketing

LinkedIn Showcase Page in Social Media Marketing

LinkedIn SlideShare in Social Media Marketing

LinkedIn Sponsored Content in Social Media Marketing

LinkedIn Video Ads in Social Media Marketing

Listed in Social Media Marketing

Listening in Social Media Marketing

Live journal in Social Media Marketing

Live stream in Social Media Marketing

Locket in Social Media Marketing

Lurker in Social Media Marketing

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M

Marketing automation in Social Media Marketing

Marketing funnel in Social Media Marketing

Mastodon in Social Media Marketing

Media buying in Social Media Marketing

Meme in Social Media Marketing

Memejacking in Social Media Marketing

Mention in Social Media Marketing

Messenger in Social Media Marketing

Metaverse in Social Media Marketing

Metric in Social Media Marketing

Metrics in Social Media Marketing

Microblogging in Social Media Marketing

Micro-influencer in Social Media Marketing

Millennial pause in Social Media Marketing

Mobile optimization in Social Media Marketing

Monetization in Social Media Marketing

Monitoring in Social Media Marketing

Multi-channel marketing in Social Media Marketing

Mute in Social Media Marketing

Myspace in Social Media Marketing

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N

Native advertising in Social Media Marketing

Native video in Social Media Marketing

Negative keywords in Social Media Marketing

Net Promoter Score (NPS) in Social Media Marketing

News feed in Social Media Marketing

News feed ads in Social Media Marketing

Newsfeed in Social Media Marketing

Newsjacking in Social Media Marketing

Newsletter in Social Media Marketing

NFT in Social Media Marketing

Niche marketing in Social Media Marketing

Notification in Social Media Marketing

NPS in Social Media Marketing

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O

Objectives in Social Media Marketing

Ok, boomer in Social Media Marketing

Online advertising in Social Media Marketing

Online reputation in Social Media Marketing

Online reputation management in Social Media Marketing

OnlyFans in Social Media Marketing

Optimization in Social Media Marketing

Organic content in Social Media Marketing

Organic reach in Social Media Marketing

Organic traffic in Social Media Marketing

Outbound link in Social Media Marketing

Outstream video ads in Social Media Marketing

Owned media in Social Media Marketing

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P

Page views in Social Media Marketing

Paid reach in Social Media Marketing

Paid search in Social Media Marketing

Paid social in Social Media Marketing

Paid social media in Social Media Marketing

Pay per click (PPC) in Social Media Marketing

Pay per impression (PPI) in Social Media Marketing

Performance marketing in Social Media Marketing

Persona in Social Media Marketing

Persona marketing in Social Media Marketing

Pin in Social Media Marketing

Pinned post in Social Media Marketing

Pinterest in Social Media Marketing

Pinterest Ads in Social Media Marketing

Pinterest Analytics in Social Media Marketing

Pinterest Boards in Social Media Marketing

Pinterest Rich Pins in Social Media Marketing

Platform in Social Media Marketing

Podcast in Social Media Marketing

Podcasting in Social Media Marketing

Post in Social Media Marketing

Private in Social Media Marketing

Promote in Social Media Marketing

Promoted post in Social Media Marketing

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Q

QR code in Social Media Marketing

Quality content in Social Media Marketing

Quality score in Social Media Marketing

Query in Social Media Marketing

Question-and-answer sites in Social Media Marketing

Quora in Social Media Marketing

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R

RankBrain in Social Media Marketing

Reach in Social Media Marketing

Reaction in Social Media Marketing

Real-time bidding (RTB) in Social Media Marketing

Real-time marketing in Social Media Marketing

Recommendation in Social Media Marketing

Reddit in Social Media Marketing

Reels in Social Media Marketing

Regram in Social Media Marketing

Regramming in Social Media Marketing

Relevance in Social Media Marketing

Relevance score in Social Media Marketing

Remarketing in Social Media Marketing

Repin in Social Media Marketing

Reply in Social Media Marketing

Reply guy in Social Media Marketing

Repost in Social Media Marketing

Repurposing content in Social Media Marketing

Response rate in Social Media Marketing

Retargeting in Social Media Marketing

Retargeting Ads in Social Media Marketing

Return on ad spend (ROAS) in Social Media Marketing

Retweet in Social Media Marketing

Rich pin in Social Media Marketing

ROI in Social Media Marketing

RSS feed in Social Media Marketing

RSS reader in Social Media Marketing

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S

Scheduled post in Social Media Marketing

Scheduling in Social Media Marketing

Search engine marketing (SEM) in Social Media Marketing

Search engine optimization (SEO) in Social Media Marketing

Search engine results page (SERP) in Social Media Marketing

Search volume in Social Media Marketing

Segmentation in Social Media Marketing

Selfie in Social Media Marketing

Selfie marketing in Social Media Marketing

Sentiment in Social Media Marketing

Sentiment analysis in Social Media Marketing

SEO in Social Media Marketing

Shadowban in Social Media Marketing

Share in Social Media Marketing

Share of voice in Social Media Marketing

Ship in Social Media Marketing

Shoppable post in Social Media Marketing

Shorts in Social Media Marketing

SMART goals in Social Media Marketing

Snap in Social Media Marketing

Snapchat Ads in Social Media Marketing

Snapchat Discover in Social Media Marketing

Snapchat Geofilters in Social Media Marketing

Snapchat Lenses in Social Media Marketing

Social commerce in Social Media Marketing

Social customer service in Social Media Marketing

Social inbox in Social Media Marketing

Social listening in Social Media Marketing

Social listening tool in Social Media Marketing

Social media in Social Media Marketing

Social media audit in Social Media Marketing

Social media automation in Social Media Marketing

Social media campaign in Social Media Marketing

Social Media Channels in Social Media Marketing

Social media ecommerce marketing in Social Media Marketing

Social media management in Social Media Marketing

Social media management platform in Social Media Marketing

Social media marketing in Social Media Marketing

Social media monitoring in Social Media Marketing

Social Media Objectives in Social Media Marketing

Social media optimization (SMO) in Social Media Marketing

Social media policy in Social Media Marketing

Social media ROI in Social Media Marketing

Social proof in Social Media Marketing

Social selling in Social Media Marketing

Social sharing buttons in Social Media Marketing

Social signals in Social Media Marketing

Spaces in Social Media Marketing

Spam in Social Media Marketing

Spam account in Social Media Marketing

Split testing in Social Media Marketing

Sponcon in Social Media Marketing

Sponsored content in Social Media Marketing

Sponsored posts in Social Media Marketing

Sprout Social in Social Media Marketing

Stan in Social Media Marketing

Sticker in Social Media Marketing

Stories in Social Media Marketing

Story in Social Media Marketing

Strategy in Social Media Marketing

Streams in Social Media Marketing

Subscriber in Social Media Marketing

Subscribers in Social Media Marketing

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T

Tag in Social Media Marketing

Tagging in Social Media Marketing

Target audience in Social Media Marketing

Targeting in Social Media Marketing

Text ads in Social Media Marketing

Thread in Social Media Marketing

Throwback Thursday (#TBT) in Social Media Marketing

TikTok in Social Media Marketing

TikTok Ads in Social Media Marketing

TikTok Challenge in Social Media Marketing

TikTok For Business in Social Media Marketing

TikTok Hashtag Challenge in Social Media Marketing

TikTok In-Feed Ads in Social Media Marketing

TikTok Marketing in Social Media Marketing

TikTok User-Generated Content in Social Media Marketing

Time on page in Social Media Marketing

Timeline in Social Media Marketing

Tip jar in Social Media Marketing

Top-of-funnel (TOFU) marketing in Social Media Marketing

Touch grass in Social Media Marketing

Tracking pixel in Social Media Marketing

Trend in Social Media Marketing

Trending in Social Media Marketing

Troll in Social Media Marketing

Tumblr in Social Media Marketing

Tweet in Social Media Marketing

Twitch in Social Media Marketing

Twitter in Social Media Marketing

Twitter Ads in Social Media Marketing

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U

UGC in Social Media Marketing

UGC campaign in Social Media Marketing

Unfollow in Social Media Marketing

Unique selling proposition (USP) in Social Media Marketing

Unique visitors in Social Media Marketing

URL in Social Media Marketing

URL shortener in Social Media Marketing

User persona in Social Media Marketing

User-generated content (UGC) in Social Media Marketing

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V

Vanity metric in Social Media Marketing

Vanity metrics in Social Media Marketing

Vanity URL in Social Media Marketing

Verified in Social Media Marketing

Verified badge in Social Media Marketing

Video in Social Media Marketing

Video ads in Social Media Marketing

Video marketing in Social Media Marketing

View duration in Social Media Marketing

Vine in Social Media Marketing

Viral in Social Media Marketing

Viral marketing in Social Media Marketing

Virtual event in Social Media Marketing

Virtual reality (VR) in Social Media Marketing

Vlog in Social Media Marketing

Vlogging in Social Media Marketing

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W

Watch time in Social Media Marketing

Web analytics in Social Media Marketing

Web push notifications in Social Media Marketing

Web3 in Social Media Marketing

Webinar in Social Media Marketing

Webinar software in Social Media Marketing

Website analytics in Social Media Marketing

Website traffic in Social Media Marketing

WeChat in Social Media Marketing

WhatsApp in Social Media Marketing

WhatsApp Business in Social Media Marketing

WhatsApp Business API in Social Media Marketing

Word-of-mouth in Social Media Marketing

Word-of-mouth advertising in Social Media Marketing

Word-of-mouth marketing in Social Media Marketing

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X

XML sitemap in Social Media Marketing

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Y

YouTube in Social Media Marketing

YouTube Analytics in Social Media Marketing

YouTube Video Ads in Social Media Marketing

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Z

Zero click search in Social Media Marketing

Zero-click search in Social Media Marketing

Zoom in Social Media Marketing

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