Shelf planning involves efficient placement of the merchandise/products so as to optimize the available shelf space in the store in order to increase the sales & revenues. On-Shelf Merchandising is the display of merchandise on counters, racks, shelves, and fixtures throughout the store. One of the most important considerations when planning the layout is visibility of the merchandise. The more merchandise customers are exposed to, the more they tend to buy.
Following are some samples of shelf plans:
Shelf plan for Soaps & Shower gels
Shelf plan for Mobiles & Cameras Shelf plan for Shirts
Objectives of Space Planning:
- Improve revenue, margin & return on space
- Standardized merchandise display across stores
- Reduce over stock of non moving SKUs
- Always maintaining the stock of fast moving SKU’s
- Showcase entire product range to meet consumer demands
- Enable consumers to make a quick selection of products
- Enhance consumer shopping experience
- Facilitate communication of retailer’s brand Identity
- Facilitate product placement on shelf as per pre-defined business rules
