Search engine optimization is the heart and soul behind any ecommerce site. Ecommerce SEO drives organic traffic to your site, hopefully leading to increased sales. The problem is that SEO can be very confusing. Everyone has a different strategy for what they think works to get your site listed, indexed and ranked. Further problems can arise from a lack of an “SEO awareness” when selecting a shopping cart for purchases. We attempt to dispel all the confusion regarding ecommerce SEO.
What Is SEO?
Activities you undertake on your website, such as maintaining a certain keyword density, or on other websites, such as link building, with the intention of ranking higher on search engine results pages, is called Search Engine Optimization (SEO).
What Is SEM?
Paying search engines to send qualified traffic your way, probably using a pay-per-click mechanism, is Search Engine Marketing (SEM).
It can easily be argued that SEM is much broader than what I have just described and, in fact, includes the practice of SEO. So that we can come to some actionable conclusions, I am isolating SEO from other SEM activities.