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Store Environment and Ambience

Make the store ambience inviting and comfortable. In most businesses, you want to keep your customers around as long as possible. The longer they linger, the more they will usually spend. In any case, you want the customer to enjoy coming to you. So make the store atmosphere welcoming, attractive and friendly. Store owners should make an attempt to decorate and provide a visually interesting space. Elaborate displays are not the answer to decoration. Appropriate lighting, well painted walls, neatly stacked racks, attractive decor, friendly yet unobtrusive sales people, soothing/peppy music (as the brand demands) are a few things the store owner can look into in the hope of increasing footfalls.

Simply put, store atmosphere includes the physical characteristics of a retail store used to create an image to attract customers. It’s also known as atmospherics for short. It is a direct contributor to the customer experience, which is the most important element of retail today.

If you’re thinking about opening up a business of any kind, it’s imperative that you remember the role your store’s atmosphere can play in its success. Customers not only care about how a store looks and feels, but they’re also likely to make purchasing decisions based on the ambiance of the establishments they patronize. So, if you want to make more sales, attract new customers and retain existing ones, take pride in how your business looks.

Maintaining a clean, orderly store will do wonders for your establishment. That means eliminating clutter around the cash register, on the floor and other areas where customers congregate.