Exterior Store Design
The exterior design of any retail store must protect the interior from the outside elements (heat, dust, humidity, light etc.). Just as important, it also serves to convey information to potential customers. The exterior is first part of the store that potential customers see. They will determine from the outside whether or not they wish to enter and shop. It is critical that the outside of the store gain the attention of customers and entice them to enter. If the outside does not reflect an image appropriate to customers, they will not enter into the store.
- New Building versus Existing Facility
- Restrictions for entry
- Color and Materials used
- Signs to identify the nature of the business.
- Use Windows area
- Impress with the Store Entrance
- Have a good Store Name
- Make provisions for Theft Prevention