Exterior Store Design

The basic objective for visual merchandising is a desire to attract customers to a place of business in order to sell the merchandise. The exterior presentation offers a particular image to the customer which may be conservative, progressive, lavish or discount. How a store visually welcomes customers has a lot to do with whether or not they enter the store. Although good prices and positive word-of-mouth advertising is important, it is hard to overcome the negative image of a poor store exterior.

The Exterior Store Design activity is carried out to create a wonderful pull for first time buyers and then making them comfortable for repeat visits. The position of the store, its architecture, its marquee (the sign or a symbol outside a store) and frontage are important parameters that go into a well-designed store exterior.