The interaction between a corporation and the general public is referred to as public relations. Public relations (PR) professionals assist a firm in projecting a favourable image to the public in order to achieve its objectives.
Let us discover Public Relations Career Options!
About Public Relations
Promoting a brand and safeguarding it are the two major tasks of public relations. On the promotional side of PR, experts assist firms or people in establishing a good public image through different unpaid or earned types of communication, such as traditional media placements, social media posts, and blog posts. On the defensive side of PR, they assist their firm or clients in maintaining or defending their public image during times of crisis.
Responsibilities as a Certified Public Relations Officer
- Outlining PR campaigns and procedures.
- Monitoring the public and media’s judgment of their client or employer
- Writing and disseminating leaflets, press releases, brochures, newsletters, speeches, websites, and social media
- Representing the company on occasions such as press launches, exhibitions, news conferences, open days, and sponsorship.
- Forming good working relations with the media
- Arranging for advertising or promotional films to be presented.
- Public speaking at conferences, presentations, or radio and TV interviews.
Careers in Public Relations
Content Creation
Typically, the content production team creates positive brand stories that the media relations team sells to journalists. These tales, like a news release detailing a significant corporate merger, may attract journalists’ curiosity on their own. A member of this team may create brand awareness videos as well as produce press materials and bylined articles for news sources.
Media Relations
The media relations team cultivates and maintains connections with journalists so that they may propose stories and find chances for their executive team to be interviewed. They also keep track of all of their press, social, and blog placements, as well as measure and report on the success of their public relations strategy.
Community Relations
The community relations team ensures that their client or company lives up to its promise as a socially responsible business. They accomplish this through associating their firm or client with good community events, such as sponsoring an event, contributing money to a charity, or volunteering at a philanthropic event. The brand’s effect on the community provides good stories for journalists to write, increasing their number of press placements and improving their public image.
Reputation Management
The reputation management team monitors brand sentiment on social media, review sites, Facebook’s ratings and reviews section, their own online communities, and the news to assess their firm or client’s public image. This information enables them to immediately detect any brand-related concerns and respond to them via social media and other online communication channels.
Crisis Management
The crisis management team assists clients or their own organisation in dealing with catastrophic disasters caused by human mistake, interference, or even malice. They limit the damage by issuing statements accepting responsibility for the problem, developing company-wide answers to criticism, and using sponsored, earned, and owned marketing channels to raise knowledge of their strategy to fix their difficulties. At press conferences and interviews, they also select an official spokesman to reply to any criticism on behalf of their brand.
Average Salary
A beginner’s salary package in PR might range from Rs 15,000 to Rs 50,000, based on skill set and education. For your first job, you may earn anywhere between Rs 2 lacs and Rs 3 lacs per annum if you join a major business as a Personal Secretary to the CEO. As a fresher, you may expect to earn around 2.5 lacs or more if you join an advertising and marketing firm as a communications expert.
If you apply to work as an anchor or newsreader for a news station or a television channel, you may expect to earn Rs 30,000 or more. However, to work in the media, you must be willing to work varied shifts and travel to other locations.
You may anticipate a beginning salary of Rs 15,000 and higher if you apply for a marketing career with an IT firm as a technical communication or corporate communication expert. You might also look for sales or business development roles! All you need are strong communication and sales abilities. The possibilities are truly endless.
Market Demand
The rise of public relations specialists has been tremendous. Because there are so many TV channels, news channels, IT firms, and BPOs/KPOs in the market, the need for PR experts is at an all-time high.
Public relations experts are in high demand in various areas such as hotel management, shipping, and logistics. With open arms, they are given positions as lobby managers, sales managers, and receptionists. Over the last several decades, the number of advertising companies that promote diverse events has exploded. There is also always the possibility of collaborating with PSUs and government agencies such as PROs.
Resources for Public Relations
Before you can become an expert in desired areas, you must first build a solid base. Before you can move on to practical teaching, you’ll need to have the right applied skills. To gain a full understanding of the domain, you can use the following tools:
- Firstly, Online Tutorials for Public Relations
- MBA in Public Relations
- Also, Certification Courses from verified sources such as Vskills, Coursera, Udemy and so on.
- In addition, Online communities
- Moreover, Blogs and study material from experts in this field and many more.
Here are some examples of how you can improve your abilities:
- Freelancing
- Internships
- Apprenticeship programs
The above steps will help you to get this domain started. It’s a long way to go, however. You can take an advanced course to reach a new level of skills.
Some resources offered by Vskills
Vskills offer Public Relations professional certification for all those interested in working in this field or in advancing their career. This certification course covers the following topics –
- Public Relations Officer
- Strategic Planning for PR
- Communication and PR
- Negotiating Skills and PR
- Marketing PR and Integrated Marketing Communication
- Customer Relations
- Dealer Relations
- Vendor Relations
- Employee Public Relations
- Investor Relations
- Media Relations
- Corporate Social Responsibility (CSR)
- Corporate Image
- Corporate Identity Management
- Event Management
- Public Relations and Crisis Management
- Government Public Relations
- Public Relations and Lobbying
- Ethics and Public Relations
- Public Relations Agency
Vskills also offers free practice tests and online tutorials to supplement the learning process. You can check them by clicking on the following links –
Discover the career opportunities and other prospects of Career in Public Relations. Hurry up and start preparing now with Vskills.in!
