Integrated Marketing Communications

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Govt. Certified Marketing Manager

Integrated Marketing Manager

Integrated Marketing Managers are responsible for helping develop, implement and measure strategic integrated marketing campaigns. They research industry trends, social media/engagement tools and use them within targeted IMC campaigns. They utilize public relations, advertising, brand management and design together to form a cohesive marketing communications campaign.

Integrated Marketing Director

Integrated Marketing Directors are responsible for developing and managing comprehensive integrated marketing communications campaigns. They manage all components of campaign development, implementation and measurement and must be able to make sure that all communications efforts – from PR, to marketing, to visual, to social media – are working together in harmony. Directors monitor and measure a campaign’s Return on Investment (ROI) and consistently implement successful promotional campaigns.

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