Trade shows are a great opportunity to introduce new products and get feedback from the market.

  • Create an annual calendar trade shows and marketing events and a timetable for new product launches; considering the 3 to 5 month cycle for production to distribution 
  • Develop concepts based on research (who is the customer and what is his/her profile?) 
  • Create samples to test idea feasibility and generate costing 
  • Prepare promotional material, packaging and labeling with photographs and brief on product’s inspiration, materials and size for buyers 
  • Develop a production plan and order supplies according to timetable for launches