Trade shows are a great opportunity to introduce new products and get feedback from the market.
- Create an annual calendar trade shows and marketing events and a timetable for new product launches; considering the 3 to 5 month cycle for production to distribution
- Develop concepts based on research (who is the customer and what is his/her profile?)
- Create samples to test idea feasibility and generate costing
- Prepare promotional material, packaging and labeling with photographs and brief on product’s inspiration, materials and size for buyers
- Develop a production plan and order supplies according to timetable for launches