• As an entrepreneur, your products are the most powerful statement of you, your company and business
  • The key issue is that you need consumers to associate your products, company and business with good quality and good value for money (so that they will buy again); therefore, it is essential that you understand how to develop great products from your ideas
  • Successful product development requires the commitment of resources as an investment in future returns. Planning helps to identify what resources are needed and when, so that even the smallest of enterprises can launch new products successfully to attract buyers, while maintaining the core business