Here are some simple methods which can be used to do quick and meaningful market research

  • Talk to your current buyers about changing buying patterns and products which are needed to fill gaps in the market
  • Use the Internet and/or directories to research market profiles, culture, economic conditions, pricing of competing products, similar products manufactured locally in target market and potential trading partners in new target markets
  • Define your company’s industry (e.g. giftware, furniture, fashion or accessories) and refer to industry publications (including free/on-line publications available by signing up) for trends, cultural, legal, technology and global issues
  • Contact Chambers of Commerce and Business Associations in the target market for information on local enterprises who could be buyers/importers and partner organizations