Once a company determines it has exportable products, it must still consider other factors, such as the following
- What does the company want to gain from exporting?
- Is exporting consistent with other company goals?
- What demands will export place on the company’s key resources – management and personnel, production capacity, and finance – and how will these demands be met?
- Are the expected benefits worth the costs, or would company resources be better used for developing new domestic business?