Once a company determines it has exportable products, it must still consider other factors, such as the following

  • What does the company want to gain from exporting?
  • Is exporting consistent with other company goals?
  • What demands will export place on the company’s key resources – management and personnel, production capacity, and finance – and how will these demands be met?
  • Are the expected benefits worth the costs, or would company resources be better used for developing new domestic business?