Events and Sales Promotions

Events and Sales Promotions

Writing to encourage enrollment in an event or to get takers for a special offer is similar to a marketing message in purpose.  How extensively a promotion might follow the structure of a pitch will depend on where you place the promotion – a multiple emails campaign will obviously require more than a Facebook post.

Examples of other promotional writing would be:

  • rack cards
  • email marketing
  • social media posts
  • referral request letters
  • event fliers and postcards

The main difference is in have a good title and your dates and/or costs up front in a promotion.   Titles can be quite difficult to do well – I often spend the most time on those.   Or, in the case of referral request letters, the difference from a marketing message is to establish how referring to you will help the allied professional serve your mutual clients.

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