Difference between Direct and Indirect Marketing Channels

Direct Marketing ChannelsIndirect Marketing Channels
1.      Direct channels of marketing include any route to market that you control and finance directly.     2.      Direct channel are typically more capital intensive to establish 3.      Provides a greater level of control 4.      Provides a restricted coverage 5.      Direct distribution channels require more funds1.      Indirect channel includes agents, distributors, licensees, affiliates, franchisees and other routes to market that support your product   2.      Indirect channels are less capital intensive to establish 3.      Provide no great level of control 4.      Achieve more coverage 5.      Indirect selling is simple and cheap

Example of Direct Marketing Channel

Difference between Direct and Indirect Marketing Channels

Example of Indirect Marketing Channel

Difference between Direct and Indirect Marketing Channels 01

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