After you capture a lead, you need to go into full court press to convert the name and contact information into a prospect for your business. For some reason, agents don’t follow up with Internet leads as aggressively as they do with ad call or sign call leads. I consider this a mistake because in today’s world you stand to generate more leads online than from any other source.
To improve your Web marketing, visit other agents’ sites to see how they build, use, and market, promote, and track responses. Most importantly, observe how the other agents prompt calls to action. You may even register and request a few offered items to see how they follow-up on leads. Most use automatic responders, which send out messages via e-mail without the touch of a human hand, so they won’t even know that you, a competing agent, got their stuff.
