The Certified Web Analytics Professional certification is created to provide knowledge of various areas in web analytics. The Certified Web Analytics professional will evaluate a candidate as per the organization’s requirements and mold them into a skilled Web Analytics Practitioner.
Why become a Certified Web Analytics Professional?
Professionals and graduates who want to grow and excel in their career and employees who are already working in different companies, this Certification will help you to reach where you want to. In this competitive market set your goals higher and get skilled to achieve the best, this certification will provide you the best skills for the Web Analytics department.
Who should take this certification exam?
Employee who are looking for jobs and graduates who want to improve their CV’s this certification will improve your CV’s and will open the doors of employment opportunities as well with earning potential.
Roles and responsibilities of a Certified Web Analytics Professional
Go through the tasks before beginning the preparation. It makes you decide your timetable schedule accordingly and most importantly know about the tasks that you are supposed to undertake in the future.
- To undertake planning, developing and managing mobile campaign and channel tracking
- To communicate with the marketing department about analysis from campaigns.
- To Produce reports for the Management team.
- To undertake tracking and monitoring performance trends with channel managers.
- To determine and function most important KPIs to track
- To undertake discussions regarding customer experience and behavior with the marketing team
- To coordinate with sales and marketing teams
- To Work with a technical team to establish best practices for testing software.
Benefits of taking Vskills Certification
Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:
- The certifications will have a Government verification tag.
- The Certification is valid for life.
- Candidates will get lifelong e-learning access.
- Access to free Practice Tests.
- Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and Shine.com
Exam Details
- Exam Duration: 60 minutes
- Vskills Exam Code: VS-1220
- Number of questions: 50
- Maximum marks: 50
- Passing marks: 25 (50%)
- Exam Mode: Online
- There is NO negative marking in this module.
Course Details
The Certified Web Analytics Professional exam covers the following topics –
Web Analytics
- Introduction
- Navigating Google Analytics
- Traffic Sources
- Content
- Visitors
- Goals & Ecommerce
- Actionable Insights and the Big Picture
- Web analytics tools
- Making better decisions
- Summing up
- Common mistakes analysts make
- Social media analytics
- Social CRM & Analytics
Preparation Guide for Vskills Certified Web Analytics Professional
Often preparing for exams seems like a burden and when it comes to preparing for a professional level examination the pressure increases. Preparation guide comes with all the resources which we need for preparation. Make sure you go for the quality resources which have all the steps and resources mentioned.
Step 1 – Review Exam Objectives
There are myriads of questions storming our brain before beginning the preparation, but one significant question is what are the topics and syllabus we are supposed to study for this examination. Below are the different objectives of the certification exam.
- Navigating Google Analytics
- Traffic Sources
- Content, and Visitors
- Goals & E-commerce
- Actionable Insights and the Big Picture
- Web analytics tools
- Making better decisions, and Summing up
- Common mistakes analysts make
- Social media analytics, and Social CRM & Analytics
Refer: Certified Web Analytics Professional Brochure
Step 2 – Learning with Books
We consider books as the ultimate source of learning because it has plenty of knowledge to prepare us for an examination. Although studying from books is a tedious process, the matter books consist of is sometimes not available on the internet. As there is a complete explanation of the topic with subtopics related to it as well. Top 3 books for this certification are mentioned below.
- Web analytics 2.0 by Avinash Kaushik. This book will introduce you to concepts like clickstream data, testing, Voice of Customer, social, mobile, video, and is also a great resource for those considering a career in web analytics.
- Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business by Brent Dykes. This book is mainly about how to drive change by moving beyond plain reporting, more toward analysis
- Complete Web Monitoring by Alistair Croll and Sean Power. If you want to know about data warehousing and web analytics, this is one of the finest books for that. It will also enlighten you upon categorizes online business into four categories: Media, Transaction, Collaboration, and SaaS and explains how the various facets of web analytics like usability, surveys, page performance, monitoring, online community management, and collaboration.
Step 3 – E-learning and Study material
Study material is a valuable and essential source of learning. It usually has all necessary concepts summarised in detail. The study materials can be saved on your devices through the website. It boosts our confidence. Online learning offers access to updated content. Study material provides us with complete detail of the topic and its subtopics as well. Vskills offers you its E-Learning Study Material and its hard copy as well, to supplement your learning experience and exam preparation. Moreover, this online learning material is available for a lifetime and is updated regularly.
Refer: Certified Web Analytics Professional Sample Chapter
Step 4 – Check your Progress with Practice Tests
The final step is to evaluate yourself through mock tests to identify the area where you are still lacking knowledge. The motive of the practice test is to provide a candidate with a real exam environment and this also makes you comfortable during the real examination. Make sure you attempt practice only after you have completed learning the entire certification syllabus.
