Certified SEO Professional

 

Introduction

 

• SEO and SEM concepts and relevance
• Business goal setting and tracking process
• Technical terminologies (robot, permaflux, PPC, etc.)

 

Value Proposition

 

• SEO economics
• Cost Matrix, SLA and ROI

Strategy

• Strategy Development
• Success factors

SEO Planning

• Planning principles
• Market research
• Keyword research and analysis
• Business specific factors (B2B, B2C, SOHO, etc.)

Search Engine Basics

• Organic ranking factors
• PPC advertising and trending
• Google and other search engine working

Keyword Research

• Keyword research and tools
• Base lining and ranking
• Best keyword selection and analysis

Keyword Effectiveness

• Site assessment and visibility
• Assessment factors

On-page Optimization

• The page title
• Body text & keyword density
• Robots meta tag and 301 redirects
• Link titles, internal link building and alt text

Off-page Optimization

• Articles and links exchange
• Forums, directory and blog submission
• Search engine and RSS feeds submission

PPC Management

• PPC account
• PPC keywords and ad text
• ROI and PPC tracking

Website Design Guidelines

• HTML Optimization & Standards
• Sitemap

Analytics

• Google analytics, webmaster central & yahoo! site explorer
• A/B Testing

Social Media Marketing

• Social Networking
• Social Bookmarking

Apply for Certification

http://www.vskills.in/certification/Certified-SEO-Professional