A Marketing Planning Manager usually works on the overall development and growth of a companies product and formulate various marketing strategies. To add on, they are responsible for executing the product marketing launch process, strategize on market positioning, value propositions to facilitate communication and sales presentations.
Marketing Planning Manager: Roles and Responsibilities
As a Marketing Manager, you will be responsible for leading the company’s product managers to implement new product market launch plans with sales materials and promotional elements to increase sales of new and current products. To add on, you will be developing a comprehensive situation analysis including competitor, regional, and corporate SWOT analysis. Furthermore, you will be working in the marketing audit, environmental analysis, segmentation, targeting, position, marketing strategies, SWOT, pricing, distribution, communication, implementation, ethics, and digital marketing.
Vskills Marketing Planning Manager
With the Vskills Certified Marketing Planning Manager, you will be able to develop all the relevant skills and knowledge required in this field. Moreover, this certification tests the candidates on various areas in marketing audit, environmental analysis, segmentation, targeting, position, marketing strategies, SWOT, pricing, distribution, communication, implementation, ethics, and digital marketing. Also, this course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.
Benefits of the Certification
- Earning Vskills Marketing Planning Manager Certification can help candidate differentiate in today’s competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.
- Job seekers looking to find employment in marketing or sales departments of various companies, students generally wanting to improve their skill set and make their CV stronger, and existing employees looking for a better role can prove to their employers the value of their skills through this certification.
Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:
- The certifications will have a Government verification tag.
- The Certification is valid for life.
- Candidates will get lifelong e-learning access.
- Access to free Practice Tests.
Test Details
- Exam Duration: 60 minutes
- Number of questions: 50
- Maximum marks: 50
- Passing marks: 25 (50%).
- There is NO negative marking in this module
- It is an online examination
Course Outline
Marketing Plan
- Introduction
- Marketing Plan Aims and Objectives
- Content of the Marketing Plan
- Progress Measurement
- Performance Analysis
- Marketing Plans Usage
- Marketing Planning Process
Marketing Audit
- Introduction
- The Marketing Audit Procedure
- The Marketing Environment
- Organizational Audit
- Environmental Auditing
- Innovation Audit
- Auditing Tools
Environmental Analysis
- PEST
- Anticipating Changes in the Law
- Economic Factors
- International Factors
- Social Factors
- Technological Factors
- Competitive Intelligence
Segment-Target-Position
- Segmentation
- Targeting
- Positioning
- Branding
Marketing Strategies
- Strategic Intent
- Ansoff’s Product/Market Matrix
- The Boston Matrix
- Bowman’s Strategy Clock
- Generic Strategies – Michael Porter ()
- The danger of Being ‘Stuck in the Middle’
- Marketing Control
- Internal Marketing
- The Balanced Scorecard
- Gap Analysis
- KPI
SWOT Analysis
- Bringing the SWOT Elements Together
- SWOT Analysis – Exercise
- The Marketing SWOT
Products and Markets
- Market Development
- Related Diversification
- Unrelated Diversification
- New Product Development
Test Marketing
- Test Marketing
- Other Forms of Experimentation
- Innovation
Pricing policy
- Pricing Decisions
- Pricing Approaches
- Pricing and Market Share
- Pricing Strategies
- Price Adjustment Strategies
Distribution
- Choosing the Distribution Channel
- Evaluating Current Distribution Channels
Communication Mix
- Marketing Communications
- Media Planning and Cost
Sales Promotions
- The Role of Sales Promotion
- Sales Promotion Objectives
- Consumer Sales Promotion Techniques
Implementation of Marketing Plans
- Marketing Implementation
- Marketing Action Plan
- The Marketing Plan Outline
- Market Segmentation
- Market Overview
- Competitive Overview:
- Writing SWOT
- Goals and Objectives
- Strategies
- Marketing Mix Strategy
- Place Strategy
- Scheduling
- Budgeting
- Assignment and Implementation
- Tracking Procedures
Ethics
- What is Ethics?
- Individual Characteristics
- Organizational and Industry Factors
- Ethical Dilemmas
- Managing Ethics
- Ethics Committee
- Commodities Act, Corporate Culture and Ethical Climate
- Improving Ethical Decision Making
Marketing Ethics
- What are Ethical Issues in Marketing?
- Consumerism
- Environmentalism
- Pricing Ethics
- Higher Prices Factors
- Distribution Ethics
- Promotion Ethics
- Deceptive Advertising
Socially Responsible Marketing
- Enlightened Marketing
Digital Marketing
- Introduction
- E-Commerce
- Search Engine Optimization
- Social Media
- Behavioral Targeting
- Email Marketing
- Customer Relationship Management
Preparatory Guide for Marketing Planning Manager
Study Resources: Exam Objectives
The course domains and modules act as a blueprint for the exam. This will help candidates to easily start preparing for the exam. Also, for the Vskills Marketing Planning Manager Certification, the exam topics to refer to are:
- Marketing Plan
- Marketing Audit
- Environmental Analysis
- Segment-Target-Position
- Marketing Strategies
- SWOT Analysis
- Products and Markets
- Test Marketing
- Pricing Policy
- Distribution
- Communication Mix
- Sales Promotion
- Implementation of Marketing Plans
- Ethics
- Marketing Ethics
- Socially Responsible Marketing
- Digital Marketing
Refer: Vskills Certified Marketing Planning Manager Broucher
Study Resources: Vskills E-Learning
For the Vskills Certified Marketing Planning Manager Certification examination, our team has provided online study material. Also, this online material for this is regularly updated. Furthermore, e-learning is bundled with hard copy material which helps candidates to improve and update the learning curve for superior and better opportunities.
Refer: Vskills Certified Marketing Planning Manager Sample Chapter
Study Resources: Reference Books
It is important to prepare for the right books. To ease out your hunt for books we have provided a list of books which you can refer to:
- The New Rules of Marketing and PR How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly
- How to Write a Marketing Plan by John Westwood
Study Resources: Practice Test
After studying for the examination, it is important to practice sample papers. Practicing sample test will help you analyze your weak areas and strengths. Moreover, you will be able to improve your answering skills that will result in saving a lot of time. So, make sure to find the best practice sources.
Job Interview Questions
If you are looking to crack your job interview in first attempt, then you must check out these interview questions. The sole purpose of these questions is to assist you in your job preparation.
