Want to become an International Marketing Analyst? Do you aspire to gain expertise in your chosen field? Then you are at the right place. Earning a professional certification enhances your employability and demonstrates your capability. Therefore becoming a Certified International Marketing Analyst will broaden your career avenue by verifying your knowledge and skills.
Role and Responsibilities of a Certified International Marketing Analyst
Certified International Marketing Analyst formulates marketing strategies by analysing the business environment. They play key role in an organisation as their polices determine the revenue generated. Also, an International Marketing Analyst heads the global marketing and sales section. Their responsibilities include:
- To begin with, they unifying the marketing and sales business plans and programs in the establishment
- Then, they are responsible for investigating the marketing and sales trends of their competitors and documenting the collections
- Moreover, observing the past sales and merchandising conditions and studying and examining them
- Further Analyzing the sales and merchandising trends and conditions to bring about and implement effective measures for future development
- Finally, determining the pros, cons, advantages, disadvantages, drawbacks, dangers and business possibilities of the chosen policies
Vskills Certified International Marketing Analyst Overview
Vskills certification for International Marketing Analyst proves your skills as per the company’s need for international marketing. The certification tests the candidates on various areas in international marketing like political environment, international trade theory, social & cultural environment, international marketing research, segmentation, targeting, positioning, market entry, international services marketing, global advertising and promotion, channel development and e-marketing. Moreover, this certification is best suited for individuals who
Benefits of this certification
Earning this certificating brings wonders to your career opportunities. It will make your academic records shine and enhance your employability. Given the ever changing nature of international markets demand for Certified International Marketing Analyst has accelerated. Various public and private companies are constantly, recruiting certified professionals. Moreover, becoming a Vskills certified professional comes with added benefits as follows:
- The certifications will have a Government verification tag.
- The Certification is valid for life.
- Lifelong e-learning access.
- Access to Free Practice Tests.
- You will get tagged as ‘Vskills Certified’ On Monsterindia.com and ‘Vskills Certified’ On Shine.com.
Career as an International Marketing Analyst
International Marketing Analyst are educated professionals with a focus on international commercial strategies. They have a good understanding of business, economics, and sales strategy, as well as communication, strategic planning, and management abilities. The international marketing executive serves as the firm’s global brand ambassador, ensuring that the company is presented in the best possible light to audiences all over the globe. Let us know about Career as an International Marketing Analyst!
Exam Details
- Exam Code: VS-1183
- Duration: 60 minutes
- No. of questions: 50
- Maximum marks: 50
- Passing marks: 25 (50%).
- There is NO negative marking
- This is an Online exam
Exam Process
Course Outline: Certified International Marketing Analyst
This exam covers the following topics:
Introduction to International Marketing
- Marketing: A Universal Discipline
- Principles of Marketing
- Management Orientations
- Benefits of International Marketing
- Forces Affecting Global Integration and Marketing
The World Economy
- The World Economy-An Overview
- Economic Systems
- Stages of Market Development
- Income and Purchasing Power Parity
- Degrees of Economic Cooperation
- The World Trade Organization and GATT
International Trade Theory
- Nation Trades With Nation
- International Trade Theory
- Commercial Policy
- International Financial System
International Political Environment
- The Political Environment
- Political Risks
- Indicators of Political Instability
- Measures to Minimize Political Risk
Legal Environment
- Legal Systems
- Common Versus Code Law
- Branch Versus Subsidiary
- Business Ethics and Bribery
Social & Cultural Environment
- Basic Aspects of Society and Culture
- Analytical Approaches to Cultural Factors
- Influence of Culture on Thinking Processes
- Influence of Culture on Communication
- Culture Values
- Business Customs
- Methods of Doing Business
International Marketing Research
- Marketing Information Requirement
- Sources of Market Information
- Formal Marketing Research
- What Information Is Needed?
- Marketing Information System
- Problems in International Marketing Research
- Other Research Techniques
Segmentation, Targeting and Positioning
- Global Market Segmentation
- Global Targeting
- Global Product Positioning
Market Entry and Expansion Strategies
- Decision Criteria for International Business
- Creating a Product Market Profile
- Decision Model
- Planning for Global Markets
- Entry Alternatives
- Market Expansion Strategies
- Cooperative Strategies
Competitive Analysis and Strategic Positioning
- Competition Analysis
- Global and National Competitive Advantage
- Other Forces Acting on the Diamond
- Competitive Advantage and Strategic Models
- Strategies for Creating Competitive Advantage
- Strategic Position
- Competitive Risk Containment
International Product Strategy
- Products Basics and Categories
- Product Positioning
- Product Design Considerations
- International Product Life Cycle
- Product Standardization versus Product Adaptation
- World Product
International Branding and Packaging
- Introduction
- Branding Levels and Alternatives
- Brand Consolidation
- Private Brand versus Manufacturer’s Brand
- Single Brand versus Multiple Brands
- Brand Origin and Selection
- Brand Protection
- International Packaging
- Mandatory Package Modification
Marketing Industrial Products
- The Volatility of Industrial Demand
- ISO 9000 Certification: An International Standard of Quality
- Promoting Industrial Products
International Marketing of Services
- Introduction
- Services: How are They Different From Products?
- Government Intervention in the Trade in Services
- Marketing Services Globally
- Services Opportunities in Global Markets
- Entering Global Markets
- Market Environment for Business Services
Basic Pricing Concepts
- Basic Pricing Concepts
- Environmental Influences on Pricing Decisions
- Framework for International Pricing Strategy
Dumping and Countertrade
- Types of Dumping
- Inefficiency in Transactions Costs
Transfer Pricing and Other Pricing Approaches
- Transfer Pricing
- Global Pricing Three Policy Alternatives
- Price Quotations
Global Advertising
- Selecting an Advertising Agency
- Advertising Appeals and Product Characteristics
- Creating Advertising
- Global Media Considerations
- Media Vehicles and Expenditures
Advertising School of Thoughts
- Standardized International Advertising
Global Promotion
- Public Relations and Publicity
- The Growing Role of Public Relations in Global Marketing Communications
- How Public Relations Practices Differ Around The World
- Personal Selling
- Sales Promotion
- Direct Marketing
- Trade Shows and Exhibitions
- Sponsorship Promotion
Channels of Distribution
- Introduction
- Direct and Indirect Selling Channels
- Types of Intermediaries
- Types of Intermediaries: Indirect Channel
Channel Development & Adaptation
- Channel Development
- Channel Adaptation
- Channel Decision
- Determinants of Channel Types
A Guide for Developing a Marketing Plan
Physical Distribution & Documentation
- Modes of Transportation
- Packing
- Container
- Freight Forwarder and Custom House Broker
- Documentation
- Shipping Documents
- Collection Documents
Global E-Marketing
- Concepts and Definitions
- Introduction
- Communications
- Targeting The Individual Customer: Beyond Segmentation
- Relationship Marketing
- Interactivity
- Speed to Market
- Living In an Age of Technological Discontinuities
- New Technologies Change the Rules of Competition
- Components of the Electronic Value Chain
Sources of Financing and International Money
- Nonfinancial Institutions
- Equity Financing
- Financial Institutions
- Government Agencies
- International Financial Institutions / Development Banks
- International Monetary Fund (IMF)
Negotiating with International Customers, Partners and Regulators
- The Pervasive Impact of Culture on Negotiation Behavior
- Differences in Thinking and Decision- Making Processes
Leading, Organizing, and Monitoring the Global Marketing Effort
- Leadership
- Patterns of International Organizational Development
- International Division Structure
- Geographic Structure
- Implications for Changing Organizational Structure
- Global Marketing Management Audit
- The Global Marketing Audit
- Setting Objectives and Scope of the Audit
- Components of the Marketing Audit
The Future of Global Marketing
- Six Major Changes
- World Growth
- The World Economy Dominates
Preparatory Guide: Certified International Marketing Analyst
Now that we have all the details in hand lets move further and gather all expert resources to begin our preparation. The following study guide will throw light on some of the highly recommended resources to choose from. Also, it details the steps that will ensure your success in the exam.
Step 1- Master the Exam Objectives
The first step is to familiarise with the exam objectives. This, in turn, will help you plan the right strategy to pass the test and attain your desired certification. Also, it will strengthen your preparations. The exam objctives are:
- Introduction to International Marketing
- The World Economy
- International Trade Theory
- International Political Environment
- Legal Environment
- Social & Cultural Environment
- International Marketing Research
- Segmentation, Targeting and Positioning
- Market Entry and Expansion Strategies
- Competitive Analysis and Strategic Positioning
- International Product Strategy
- International Branding and Packaging
- Marketing Industrial Products
- International Marketing of Services
- Basic Pricing Concepts
- Dumping and Countertrade
- Transfer Pricing and Other Pricing Approaches
- Global Advertising
- Advertising School of Thoughts
- Global Promotion
- Channels of Distribution
- Channel Development & Adaptation
- A Guide for Developing a Marketing Plan
- Physical Distribution & Documentation
- Global E-Marketing
- Sources of Financing and International Money
- Regulators
- Negotiating with International Customers, Partners and
- Leading, Organizing, and Monitoring the Global Marketing
- Effort
- The Future of Global Marketing
Step 2- Choose your Learning Resources
The resources that you’ll pick will determine how well you prepare and pass the exam. Therefore you must be be very careful while choosing the preparatory resources. Make sure the content of your resources is precise and reliable enough. Vskills offers its own E-Learning resources and Study Materials. These resources will help you refresh your skills and concepts related to the exam while providing you with all the important insights. Moreover, they are regularly updated and supplement your learning.
Refer: Sample Chapter
Step 3- Learn the traditional way with Books
Preparation for any exam without books seems unreasonable and unproductive at the same time. Books are a comprehensive source of information for candidates to prepare for the exam. You can access a detailed explanation of various concepts and find real time examples for further clarity. Books help you expand your knowledge horizon therefore you must include the follwoing books in your preparations:
- International Marketing Analysis and Strategy by Sak Onkvisit and John J. Shaw
- International Marketing by Philip R. Cateora , Mary C. Gilly, John L. Graham
- Marketing Analytics by Wayne L. Winston
Step 4- Practice tests are your way ahead
Regardless of how you prepare for the exam, a practice test always helps you evaluate your preparations. These practice tests help you diversify your study strategy and ensure the best possible results. . Analyzing your answers will help you identify the areas where you need to give special attention to, and will also let you know your alignment with the exam objectives. Moreover, the best way to start doing practice tests is after completing the syllabus. Solving Practice tests can provide you with the confidence you need to be stress-free. Start Practising Now!
Job Interview Questions
If you are looking to crack your job interview in first attempt, then you must check out these interview questions. The sole purpose of these questions is to assist you in your job preparation.
