The Email Marketing technique is one of the finest and elderly techniques in the online marketing area. There are 2.2 billion users, emails offer massive reach. As it is an open protocol, it provides complete control to segment your users, target them based on the characteristics, and deliver & behavior personalized communication. The Vskills Certified Email Marketing Professional certification course will help you demonstrate your expertise in email marketing concepts and implementations.
Why become an Email Marketing Professional?
Email marketing Certification program is primarily introduced for professionals and graduates who aspire to progress in the future through their skills, it is also applicable for the practitioners who are already working and want to gain a good role in the organization. It is significant to stand out better in this competitive market, this certification will develop skills as per the firm’s requirements.
Who should take this certification?
Employees who wish to work as an email marketing professional or who want to work in the Email marketing department of different companies, graduates who want to improve their CV’s for better employment opportunities can also attempt this certification course.
Roles and responsibilities of an Email Marketing Certification program?
Ensure what are the responsibilities that a particular practitioner has to undertake after obtaining the certification. This will keep you updated and prepared for the future.
- To create and monitor a huge variety of email marketing campaigns.
- To ensure designs and layouts of emails are optimized customer and Mobile friendly
- To undertake proofreading key messaging in and out of email templates
- To send graphic requests to designers
- To compile email list
- To keep secure email databases for further campaigns
- To follow up on emails
- To develop digital ads
- To track and analyse campaign results and polls
- To aid additional digital marketing efforts
Benefits of taking Vskills Certification
Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:
- The certifications will have a Government verification tag.
- The Certification is valid for life.
- Candidates will get lifelong e-learning access.
- Access to free Practice Tests.
- Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and Shine.com
Exam Details
- Exam Duration: 60 minutes
- Vskills Exam Code: VS-1218
- Number of questions: 50
- Maximum marks: 50
- Passing marks: 25 (50%)
- Exam Mode: Online
- There is NO negative marking in this module.
Course Details
The Certified Email Marketing Professional exam covers the following topics –
Deliverability
- Setting up an Email Marketing Machine
- ISPs
- Hosting Facility
- MTA
- IP/DNS
- Shared vs. Dedicated IPs
- Reverse DNS
- MX Record
- White listing
- Response Handlers
- Bounces
Effective Email Content
- Conversation
- Relevance
- Incentives
- Timing
- Creative & Copy
- Attributes
Customer Acquisition Strategies
- Rented List Emails
- Co-branded Emails
- Third Party email Newsletters
- Viral Emails
- Event Triggered Emails
- House e-newsletters
Effective Creative
- Introducing: CRABS
- Does your email have crabs?
- Email template model
- Best Practices
- NLP Demonstrations (neuro linguistic programming) to understand customers better
Nurturing & Automation
- Tools to enhance lead nurturing
- Enhance better reach
- Analyze behavior patterns
- Analytics
- Automation and more
Resources to do situational analysis and progressive
- Customer personal tool kit
- Complete email marketing worksheet
- Content Editorial Calendar
- Digital Marketing Strategy toolkit
- Email contact strategy template
- Email campaign calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web resources to improve subject lines, html codes, spam testers and deliverability issues
Preparation Guide for Vskills Certified Email Marketing Professional
If you want to study smart then it is important that you carry a preparation guide throughout your preparation period which consists of all the required and quality resources in them. It will guide you and help you prepare for the examination in a finest way. Preparation guide is your companion during this hectic preparation process which will make sure you take the right directions.
Step 1 – Review Exam Objectives
Acquaint yourself with all the topics and syllabus that you have prepared during this certification exam, this will notify you about the syllabus you have an idea of and the ones you have no clue of.
- Deliverability
- Effective Email Content
- Customer Acquisition Strategies
- Effective Creative
- Nurturing & Automation
- Resources to do situational analysis and progressive
Refer: Certified Email Marketing Professional Brochure
Step 2 – Learning with Books
Books have always been an intelligible source of information and preparation for candidates. Through books knowledge is provided in clarity and depth and all the concepts have detailed explanations and examples which makes it easy for a candidate to memorise it. Top 3 books for this certification are mentioned below.
- E-Mail Marketing For Dummies by John Arnold. This book has some rich insights for beginners and will give you a basic understanding of the components of email marketing, its key methods, and the tech behind email delivery.
- Email Marketing Mastery by Tom Corson Knowles. Email marketing mastery will highlight how email marketing works and overcome various technical difficulties. This book is also one of the finest books for beginners to learn the steps regarding email marketing.
- Ultimate Guide to Email Marketing for Business by Susan Gunelius. This book will showcase knowledge regarding effective techniques as “freebie magnets,” simple conversion funnels, basic list segmentation, targeting methods, and more.
Step 3 – E-learning and Study material
Online learning has many advantages and it is also one of the essential resources but before you refer to any websites for information make sure that they have quality knowledge. Websites give you updated knowledge and theories. Study material eases the learning process as the study material consists of all necessary points and topics that we must go through before exams. Vskills offers you its E-Learning Study Material and its hard copy as well, to supplement your learning experience and exam preparation. Moreover, this online learning material is available for a lifetime and is updated regularly.
Refer: Certified Email Marketing Professional Sample Chapter
Step 4 – Check your Progress with Practice Tests
Boost your confidence through practice tests, it will help you deal with the anxiety that you face during the examination. Practice tests make you comfortable in the examination and help develop your answer writing skills as well. All this leads to getting an aspired score in the examination, hence always attempt multiple practice tests before taking the final examination.
