Certified Business Development Manager

Certified Business Development Manager tutorial

Business Development Manager is responsible for contacting a new potential client tol have business with and they also seek information on the products and services. BDM develops a growth strategy focused both on financial gain and customer satisfaction. And, also conduct research for identifying new markets and customer needs. Further, on their daily task they arrange business meetings with prospective clients as well as promote the company’s products/services addressing or meeting clients’ objectives. 

A Business Development Manager uses their skills for preparing sales contracts and ensures adherence to law-established rules and guidelines. They also keep records of sales, revenue, invoices, and provide trustworthy feedback and support after-sales. They have the ability to build long-term relationships with new and existing customers and also develop entry-level staff into valuable salespeople. 

So, let’s get started with the in-depth details and resources to become Certified Business Development Manager.

Vskills Certified Business Development Manager

Business development managers manage the business growth of the company within available resources in an organization. Thus, there is an increase in demand for BDM due to new-age companies like startups. For this, getting Vskills Business Development Manager Certification will help candidates to validate their skills in managing the business development department of the company. The certification will examine candidates in various areas and covers concepts, tools, and techniques of business development such as environmental analysis, key account management, relationship management, digital marketing, e-commerce marketing practices, etc.

Exam Process

Vskills being India’s largest certification providers gives candidates access to top exams as well as provides after exam benefits. This includes:

  • The certifications will have a Government verification tag.
  • The Certification is valid for life.
  • Candidates will get lifelong e-learning access.
  • Access to free Practice Tests.
  • Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and  ‘Vskills Certified’ On Shine Shine.com.
test details

Course Outline

Certified Business Development Manager covers the following topics –

Business Development Basics

  • What is Business Development
  • Business Development and Other Departments
  • Skills for Business Development
  • Business Development Drivers
  • Business Development Process

Management Basics

  • What is Management
  • Features of Management
  • The Purpose of Management
  • Need for Management
  • Management Styles

Developing Marketing Strategies and Plans

  • Mission Statement
  • The Market
  • Competition – Direct and indirect
  • Sample Marketing Plan Outline

Capturing Marketing Insights

  • Marketing Information Systems
  • Analysing the Macro environment
  • Marketing Research
  • Measuring Marketing Productivity
  • Forecasting and Demand Measurement
  • Marketing Mix Modelling

Analysing Consumer Markets

  • Factors influencing consumer behaviour
  • Major Psychological Processes
  • Buying Decision Process

Analysing Business Markets

  • Organisational Buying
  • Business Buying Decision Process
  • Procurement Process
  • Managing B2B Customer Relationships

Environmental Analysis

  • PEST
  • Anticipating Changes in the Law
  • Economic Factors
  • International Factors
  • Social Factors
  • Technological Factors
  • Competitive Intelligence


  • Segmentation
  • Targeting
  • Positioning
  • Branding

Marketing Strategies

  • Strategic Intent
  • Ansoff’s Product/Market Matrix
  • The Boston Matrix
  • Bowman’s Strategy Clock
  • Generic Strategies – Michael Porter (1980)
  • The danger of Being ‘Stuck in the Middle’
  • Marketing Control
  • Internal Marketing
  • The Balanced Scorecard
  • Gap Analysis
  • KPI

SWOT Analysis

  • Bringing the SWOT Elements Together
  • SWOT Analysis – Exercise
  • The Marketing SWOT

Products and Markets

  • Market Development
  • Related Diversification
  • Unrelated Diversification
  • New Product Development

Prospecting, Objection Handling and Closing

  • Prospecting
  • Formulating Prospect Definitions
  • Searching out Potential Accounts
  • Sales Resistance
  • Closing Sales

Sales Forecasting

  • Types of Personal Selling Objectives
  • Analyzing Market Potential
  • Market Indexes
  • Sales Potential and Sales Forecasting
  • Sales Forecasting Methods
  • Qualitative Forecasting Methods
  • Projection of Past Sales
  • Time-Series Analysis
  • Exponential Smoothing
  • Regression Analysis
  • Econometric Model Building and Simulation
  • Converting Industry Forecast to Company Sales Forecast

Key Account Management

  • What is Key Account Management (KAM)?
  • Benefits and Need for KAM
  • Key Account Manager Skills
  • KAM vs Sales or Account Management
  • Key Account Management Process
  • Key Account Management Levels
  • Identify Key Accounts
  • Implementing Key Account Management
  • Best Practices for KAM


  • Who is Customer
  • What is CRM?
  • CRM Components
  • CRM Types
  • Social CRM
  • CRM Strategy

Relationship Management

  • What is Relationship?
  • Need for Business Relationship
  • Customer-Supplier Relationship Development
  • Relationship Management Theories
  • Customer Management Strategies

Digital Marketing

  • Introduction
  • E-Commerce
  • Search Engine Optimization
  • Social Media
  • Behavioral Targeting
  • Email Marketing
  • Customer Relationship Management

E-Commerce Marketing Practices

  • Pure-Click Companies
  • Brick-and-Click Companies
  • M-Commerce

Conflict and Negotiation

  • Overview of Conflict
  • Types of Conflict
  • Causes of Conflict
  • Conflict Management Technique
  • Negotiation and Conflict
  • Negotiation Basics
  • Preparing for the Negotiation Process
  • The Seven Basic Steps in Negotiation
  • Best Alternative to a Negotiated Agreement (BATNA)
  • Tactics for Negotiation Process

Influence Building

  • Influencing and Persuasion Techniques
  • Influence and Organizational Politics
  • Connect and Influence
  • Influencing Others as a Leader

International Marketing

  • International Marketing Basics
  • International Marketing Plan
  • International Marketing Research
  • Segmentation, Targeting and Positioning
  • Market Entry and Expansion Strategies
  • Global Competition Analysis
  • International Branding and Packaging
  • Pricing for International Markets
  • Dumping and Countertrade
  • Transfer Pricing
  • Global Promotion
  • International E-Marketing

Preparation Guide for Vskills Certified Business Development Manager

Preparation Guide is the essential part of every exam that a candidate has to give most of the time. That is to say, without having the correct preparation resources will create difficulty while preparing for the exam. So, candidates need to do research and find the best resources available to get a better understanding of the exam. However, for the Certified Business Development Manager exam, some of the resources Vskills provide the resources that will help to prepare in a good way. This include:

Certified Business Development Manager study guide

Refer Exam Objectives

Exam objectives are important as it provides brief about the exam by diving the syllabus into topics that include various sections and subsections. Candidates should be to get all the content and topics related to the exam. As it provides a benefit to candidates to understand better during the preparation time. Doing this will help them to understand things more accurately. For the Business Development Manager certification the topics include –

  • Business Development Basics
  • Management Basics
  • Developing Marketing Strategies and Plans
  • Capturing Marketing Insights
  • Analysing Consumer Markets
  • Analysing Business Markets
  • Environmental Analysis
  • Segment-Target-Position
  • Marketing Strategies
  • SWOT Analysis
  • Prospecting, Objection Handling and Closing
  • Sales Forecasting
  • Key Account Management
  • CRM
  • Relationship Management
  • Digital Marketing
  • E-Commerce Marketing Practices
  • Conflict and Negotiation
exam brochure

Vskills E-Learning

With E-learning for Vskills Certified Business Development Manager, candidates will get a better understanding of the content using the online learning material for a lifetime. Moreover, Vskills provides hard copy material that will help them in improving skills and staying up to date with the learning curve for getting better opportunities.

Refer: Certified Business Development Manager Sample Chapters

Books for Reference

Candidates should start taking help from reference books as it can provide an advantage for understanding things more accurately. However, for the Certified Business Development Manager exam, there are various books available which you can find online or in libraries. Some of the books are as follows:

  • Business Development For Dummies Book by Anna Kennedy
  • Good to Great Book by James C. Collins

Evaluate yourself with Practice Test

It is important to understand that to get full perfection practice is essential. That is to say, this will provide a clear view of where they stand and help them to improve more. Moreover, with this, they can learn about their weak areas as well as answering skills. So, get prepared and become certified.

Certified Business Development Manager practice tests

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