Any worthwhile marketing strategy requires a blueprint or set of principles to ensure its success. Marketing planner are the architects of a marketing department in this regard, creating, detailing, and presenting the overall marketing strategy. Marketing planners work with a marketing department’s financial, production, and administrative wings to forecast the impact of various marketing initiatives and how to best implement them.
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About Marketing Planner
Marketing strategists have a keen eye for detail and know how to break down difficult information into digestible chunks. The marketing planner assists in the brainstorming of marketing campaigns and then tests those efforts in various circumstances to uncover any flaws or unique benefits. They then emphasize such features and present their strategies to marketing managers.
Roles and Responsibilities
As a Marketing Manager, you will be responsible for leading the company’s product managers to implement new product market launch plans with sales materials and promotional elements to increase sales of new and current products. To add on, you will be developing a comprehensive situation analysis including competitor, regional, and corporate SWOT analysis. Furthermore, you will be working in the marketing audit, environmental analysis, segmentation, targeting, position, marketing strategies, SWOT, pricing, distribution, communication, implementation, ethics, and digital marketing.
Eligibility
A combination of analytical and communication abilities is the most critical quality for any marketing planner. Planners must be able to sift through corporate statistics and numbers and translate the information into real-world marketing strategies and approaches.
Most marketing strategists have several years of marketing research expertise under their belts, as well as the ability to communicate effectively. Before entering the sector, many organizations like their marketing planners to have at least a bachelor’s degree in marketing.
Career Prospects
After about a year, you could go from the position of marketing executive to that of a more experienced established planner or buyer. Senior or management positions come with increased responsibilities, such as managing many accounts and overseeing the work of others. After a few years of experience, you should be able to advance to the position of account director.
You could want to increase your career options by working in a larger organization or in related industries like data planning, research, or marketing. In the marketing industry, headhunting is prevalent, and you may be able to transfer between jobs to enhance your compensation and widen your expertise. Some of the job roles you can expect are –
- Advertising manager
- Public relations manager
- Promotions manager
- Brand manager
- Sales manager
- Social media manager
- Community manager
- Product marketing manager
Demand for marketing planners will rise as businesses appreciate the importance of solid planning to support their marketing efforts.
Average Salary
In the United States, marketing planners earn an average of $61,309 per year, or $29 per hour. The richest ten percent earns more than $90,000 a year, while the bottom ten percent earn less than $41,000. It’s a good idea to connect with (and engage with) the top media planners (and buyers) already employed at ad agencies all over the world to give yourself a competitive edge in either getting your first job as a media planner or moving up the ladder.
Employment Outlook
From 2016 to 2026, the US Bureau of Labor Statistics (BLS) predicts high job growth for market research analysts. They predict that job growth for this field will be 23%, which is substantially faster than the average for all occupations. Increased use of market data and research across numerous industries is driving the growth.
You’ll typically work 40 hours per week, but this isn’t a 9 a.m. to 5 p.m. job, and you’ll need to be flexible with your schedule. The job necessitates regular overtime, such as making new company pitches at evening presentations. You’ll also be required to work longer hours to fulfil client deadlines.
Resources offered by Vskills for Marketing Planner
Vskills offer Marketing Planner certification for all those interested in working in this field or in advancing their career. This certification course covers various objectives –
- Marketing Plan
- Marketing Audit
- Environmental Analysis
- Segment-Target-Position
- Marketing Strategies
- SWOT Analysis
- Products and Markets
- Test Marketing
- Pricing Policy
- Distribution
- Communication Mix
- Sales Promotion
- Implementation of Marketing Plans
- Ethics
- Marketing Ethics
- Socially Responsible Marketing
- Digital Marketing
Vskills also offers free practice tests and online tutorials to supplement the learning process. You can check them by clicking on the following links –
Other Resources for Marketing Planner
Before you can become an expert in desired areas, you must first build a solid base. Before you can move on to practical teaching, you’ll need to have the right applied skills. To gain better understanding of the domain, you can use the following tools:
- Firstly, Online Tutorials for being Marketing Planner
- Also, Certification Courses from verified sources such as Vskills, Coursera, Udemy and so on.
- In addition, Online communities
- Moreover, Blogs and study material from experts in this field and many more.
Here are some examples of how you can improve your abilities:
- Freelancing
- Internships
- Apprenticeship programs
The above steps will help you to get this domain started. It’s a long way to go, however. You can take an advanced course to reach a new level of skills.
Discover the career opportunities and other prospects of Career as Marketing Planner. Hurry up and start preparing now with Vskills.in!
