Brand Image

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Govt. Certified Marketing Manager

Brand Image┬áincludes the overall opinion about a consumers’ thoughts a company its brand as compared to its competitors. Market Street Research often measures a company’s brand image by asking consumers, decision-makers, or key markets to rate the company and its competitors on factors they consider important, such as:

  • Overall reputation
  • Quality and appeal of products or services
  • Convenience (location, hours, etc.)
  • Sales and marketing effectiveness
  • Customer service
  • Delivery
  • Timeliness
  • Costs
  • Resolution of problems and complaints

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