B2C (Business to Consumer)

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B2C (Business to Consumer)

Business to consumer (B2C), “applies to any business or organization that sells its products or services to consumer over the internet for their own use” In other words, it provides a direct sale between the supplier and in the individual consumer.

B2C E-Commerce involves what is known as electronic retailing or e-tailing. E-tailing involves online retail sales. E-tailing makes it easier for a manufacturing to sell directly to a customer, cutting out the need for an intermediary (retailer). With B2C transactions there is no need for retailers and therefore, no need for a physical store from which to distribute products. An electronic or Web storefront refers to a single company website where products and services are sold. Customer can browse online catalogs or electronic storefronts when it best suits them.

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