Q.50
How is direct marketing different from telemarketing?
Direct marketing can be considered as selling the product directly to the consumer in a non-retail setting by pre-targeting them and without involving any middleman. In this, there is direct communication with the consumer by regular mail, email, text messages, phone calls, catalogs, coupons, advertisements, flyers, and social media postings. However, the aim of direct marketing is for persuading the consumer to take action and buy the products on offer, either on the spot or later.